What’s Driving the Booming Demand for Customer Analytics By Chuck Leddy, ZylotechFebruary 22, 2019 Forbes recently highlighted the top five B2B marketing trends for 2019.
The Great Competitive Paradox: Telcos’ Defining Moment By Alex Holmes, Intent HQFebruary 20, 2019 The biggest problem that telecom operators face is keeping up with the demands of the connected customer.
Build or Buy a Customer Data Platform? Here’s the Answer By Varij Saurabh, ManthanFebruary 18, 2019 A packaged, industry focused CDP provides people ready data and quick time to value Any market
Gearing Up for B2B Marketing in 2019 By Ariella Brown, ZylotechFebruary 14, 2019 CIOs at successful B2B companies are planning for a 2019 marketing stack roadmap with a focus on #CustomerTech.
Smart Audience Segmentation and Suppression With a CDP: A Primer on Segmentation and Suppression By Korina Velasco, LyticsFebruary 11, 2019 67 percent of customers say brands need to automatically adjust their content based on a customer's current context.
Is Your Organization Ready for a Customer Data Platform? By Korina Velasco, LyticsFebruary 4, 2019 Data-driven marketing is proven to increase engagement and sales.
Everybody’s Talking About Customer Data Platforms By Matt Cannell, LyticsJanuary 28, 2019 With customers demanding greater personalization and privacy regulations demanding the companies control their data, marketers are talking about CDPs more than ever before.
Apply Business Use Cases to Evaluate CDPs By Tony Byrne, Real Story GroupJanuary 24, 2019 When comparing or evaluating Customer Data Platforms, people tend to default to feature comparisons.
Wolf Tales: Observations from the Road By Ed Wolf, ZylotechJanuary 21, 2019 Luxury: the very word evokes images of elegance and extravagance, and an elite and posh lifestyle that all should aspire to.
Enhancing Your Customers’ Shopping Experience By Hadas Tamir, OptimoveJanuary 17, 2019 Every holiday season causes the increased need to better identify and treat your shoppers.
Where Does #CustomerTech Fit into Martech? It’s at the Center By Chuck Leddy, ZylotechJanuary 14, 2019 Oh no, you might be saying after reading the headline above.
Drive Smarter Experimentation and Personalization with Fully Integrated Data By Julie Graham, TealiumJanuary 10, 2019 When it comes to your experimentation program, your experiments are only as powerful as the data you use.