How Marketing Is Better With AI By Ariella Brown, ZylotechJanuary 7, 2019 It is a truth nearly universally acknowledged that a comprehensive marketing strategy must include AI.
Building a Foundation for ML/AI Readiness – Part 1 By Catherine Ballantyne, TealiumJanuary 3, 2019 After a day of mountain biking in the Kosiosko Royal National Park in Australias Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a fellow cyclist.
Why You’re in Desperate Need of a CDP By Tabi Yoo, Simon DataDecember 21, 2018 What makes a marketing campaign effective? Personalization.
Designing a Data Supply Chain for Data-As-A-Service By Julie Graham, TealiumDecember 18, 2018 Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty.
Decrease Risk Through Holistic View of Data By John Nash, Redpoint GlobalDecember 14, 2018 Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage.
CDP Institute Workshops Set for January in Brussels, Amsterdam and Munich By David Raab, CDP InstituteDecember 12, 2018 The CDP Institute will run half-day workshops in Brussels, Utrecht, and Munich this January, working with local partners in each city.
CDPs Aren’t Just For Marketers By Mike Anderson, TealiumDecember 11, 2018 There's still a common misconception that CDPs are just a marketing tool, but in reality, their scope extends much further than that.
Decrease Costs through Improved Marketing Operations By John Nash, Redpoint GlobalDecember 7, 2018 Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences.
6 Ways Customer Data Platforms and Personalization Drive Retail Revenue By Erik Archer-Smith, Treasure DataDecember 4, 2018 Smart retail executives know they're under pressure due to changing consumer retail behavior, new technologies, and the influence of digital-first companies like Amazon.
Increase Revenue Through Improved Customer Experiences By John Nash, Redpoint GlobalNovember 30, 2018 "We're customer centric" is little more than an all-too-common refrain today.
Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better By Chen Ofir, OptimoveNovember 27, 2018 Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable.
Art of the Possible – The Role Data Can Play in Unlocking Marketing Creativity By Aaron Brennan, Redpoint GlobalNovember 20, 2018 According to Astro Teller, head of moonshots for Google X, "It is a lot easier to hit a 10x number improvement than a 10% improvement."