Don’t Let Architecture Terminology Get in the Way of How CDPs Can Power Your Business Outcomes
There is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem.
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Building a Generative AI Workflow to Create More Personalized Marketing Content
Personalization and scale have historically been mutually exclusive.
Customer Data Platform Architecture
Descriptions of Customer Data Platform architecture nearly always start with some version of the "butterfly diagram."
Composable CDPs vs Packaged CDPs: A Primer
"What is a composable CDP and how does it compare to packaged CDPs?" is a simple pair of questions that rarely gets a simple answer.
From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World
The foundations of marketing programs and strategies are shifting.
Notes from August 2024 Round Tables
On August 22, the CDP Institute hosted a pair of roundtable discussions, one for APAC and one for US and Europe.
B2C Email Ownership: Who’s in Charge?
Communicating with customers is essential for building relationships and driving business outcomes.
How to Lead a CDP Project
No organization is perfect.
What Advertisers Can Do After Oracle’s DMP Is Gone
Brands have an opportunity to own their advertising data and processes for paid media.
How to Choose the Right Customer Data Platform for Your Business
Selecting the right CDP is essential for optimizing your business operations and enhancing customer engagement.
Mapping the Customer Data Platform Landscape
The Customer Data Platform (CDP) industry is experiencing rapid growth.
Are Composable CDPs Eating the CDP Industry’s Lunch?
There's no denying that Customer Data Platform industry growth has slowed in recent periods.