A Touch on The Creative Side: Why It’s Too Soon to Fear AI Capabilities By Pini Yakuel, OptimoveJuly 5, 2018 In one of his last public appearances, Prof. Stephen Hawking expressed real fear that AI improvements will lead to world chaos.
How to Design Your Data Supply Chain for GDPR By Julie Graham, TealiumJuly 2, 2018 While the dawn of massive change approaches with GDPR, it's critical for brands to be transparent and ethical with the customer data they're handling.
What To Do When You Don’t Have A Data Layer By Ty Gavin, TealiumJune 25, 2018 Tag Management requires a little effort up front, but the returns are worth it.
Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle By Eilon Morgenstern, OptimoveJune 18, 2018 Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy.
Interpreting Customer’s Loyalty: There’s Definitely a Logic to Human Behavior By Maya Shaanan, OptimoveJune 8, 2018 The world of retail shopping is changing rapidly and with it the level of loyalty of your customers.
For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric By Amy Cross, NGDATAJune 5, 2018 Hospitality marketing departments face many challenges.
Keep Your Losers Close but Your Winners Closer By Omer Liss, OptimoveMay 25, 2018 In the gaming industry, companies tend to focus their attention on players who produce most of the revenue: the biggest losers.
The Data Layer: A Catalyst For Digital Transformation By Julie Graham, TealiumMay 23, 2018 Global heads of technology and marketing know that having access to high quality customer data is the key to making strategic business decisions.
3 Obstacles to Maximizing the Value of Customer Data By Buck Webb, Redpoint GlobalMay 21, 2018 The true value of customer data lies in its ability to provide context.
Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key By Rob Glickman, Treasure DataMay 18, 2018 In late April, thousands descended on Silicon Valley to take part in the annual MarTech West Conference.
Are Customer Data Platforms an Engagement Silver Bullet? By George Corugedo, Redpoint GlobalMay 16, 2018 The modern customer can appear in any channel at any time.
Increasing Customer Engagement and Insight with Mobile Location Data By Julie Graham, TealiumMay 14, 2018 The average adult is estimated to have spent almost two hours a day on their smartphone last year, and by 2020 there will be 20.4 billion connected devices in use, up from 8.4 billion in 2017.