Using CDPs to Support Analytics
It may seem self-evident that the reason marketers create a unified customer view is to give customers a unified experience (or, more precisely, an optimal experience driven by unified data).
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Top 10 Web Personalization Use Cases Powered By Customer Data Platforms
According to eMarketer research, 67 percent of marketers surveyed said they personalize their websites by leveraging consumer behavior-based data.
Six Considerations Before Starting a Single Customer View Project
The ambition to build an enterprise Single Customer View (SCV) database is typically instigated by the marketing team.
The Right Message and Channel Matters
How Stevens Pass Used Omni-Channel Marketing to Talk to Customers Where They Are Listening.
Reflections on the CDP Industry Profile Report
CDP Institute yesterday released its Industry Profile report, presenting core statistics including revenue, number of customers, funding, and employee counts.
Xanterra Parks & Resorts Boosts Campaign Performance up to 839%
Xanterra Parks & Resorts may be the travel and hospitality industry's sweetest secret.
Forget Skilling Up – Marketing Technology Needs to Come Back Down to Earth
Over the last few years, many marketers have noticed a transitional change in their roles.
Do Marketers Really Need a Single Customer View?
The Customer Data Platform industry is doing very well, thank you: nearly every vendor I speak with doubled or tripled their business last year.
CDP Differentiators: Identified vs. Anonymous Data
Many systems assemble customer data.
Customer Data Platform Use Case: How to Turn Post-Purchase Data into Insights and Income
Data is one of the most valuable assets to a company.
Retailer Wildfang used a Customer Data Platform to Boost Revenue by 73%
Wildfang, a quickly growing clothing and accessories retailer, is a brand that is all about understanding its customers.
Research Roundup: New Surveys Shed Light on Customer Data Platforms
Several recent surveys touch on Customer Data Platform issues.