How Customer Data Platforms Improve the Sharing of Data within Your Business for Better Marketing By Anthony Botibol, Upland BlueVennMarch 30, 2018 Businesses consist of separate departments – finance, sales, marketing, account management, and so on.
Get Marketing Data Requests off Your Back(log) With a Customer Data Platform By Rafael Flores, Treasure DataMarch 26, 2018 Today's digital economy is a data economy – where differentiation and success depend on the insights companies glean from their data and the actions they take in response.
The Evolution of Customer Data Management: DMP vs. CDP By Reza Safa, Treasure DataMarch 19, 2018 The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark.
The Customer Data Platform is an Essential Component of One-to-One Personalization By Karl Wirth, EvergageMarch 15, 2018 Imagine you're searching for information on a martech solution for your company.
Update on the CDP Vendor Comparison Report By David Raab, CDP InstituteMarch 11, 2018 The Vendor Comparison report was published nearly two weeks ago, so it's worth reporting a bit on its reception.
With Data Ownership Comes Data Responsibility By Jim Kelly, Upland BlueVennMarch 6, 2018 The ability to access, manipulate and use customer data for marketing purposes is a key goal for organizations, yet hard to achieve.
Top Recommendations for Improving Website Performance with Tag Management By Ty Gavin, TealiumMarch 5, 2018 Often in website optimization, you don't exactly need the Artificial Intelligence team to identify the quick wins that contribute to a better user experience.
Postcards from The Client Side: Set Business Stakeholder Expectations Early and Often for CDP Success By Fred MaurerMarch 1, 2018 Shift stakeholder focus from capabilities to outcomes
Make Your Customer Data Platform a Corporate Asset By Rob Glickman, Treasure DataFebruary 27, 2018 3 rules to help you not build yet another customer data silo
CDP Vendor Comparison is Here! By David Raab, CDP InstituteFebruary 26, 2018 The CDP Institute has released its long-promised vendor comparison report, capping a project we started last September.
Feed Social Data into Your Customer Experience Strategy By Rafael Flores, Treasure DataFebruary 20, 2018 Social media is a powerful tool in digital marketing.
What is a Customer Data Platform (CDP)? Interview with Treasure Data’s VP of Product By Pankaj Tiberwal, Treasure DataFebruary 16, 2018 What is a Customer Data Platform (CDP)? It's a question that we often hear as companies search for a more innovative, scalable way to collect and utilize their customer data.