“State of Customer Experience & Service: Human, Connected & Quantified” Report Released by Reuters Events By Josh Wheeler, Reuters EventsAugust 24, 2023 Reuters Events has released a new report on the state of customer experience and service.
CRM or CDP: Which One Does Your Business Need? By Lindsay Hansen, Ascent360August 21, 2023 Customer Relationship Management (CRM) and Customer Data Platform (CDP) are used frequently among marketers.
Personalization and Precision in the Age of AI By Sofia Gerrard, Reuters EventsAugust 17, 2023 Marketers must find ways to meaningfully connect with customers.
Data balkanization: The key to balancing global privacy and data residency requirements By James McDermott, LyticsAugust 14, 2023 Ensuring and maintaining data privacy is on every organization's priority list.
How CDPs Enable the Democratization of Data By Jill Grozalsky Roberson, VelirAugust 10, 2023 When it comes to marketing and the customer experience, the mandate has been consistent.
Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach By Jeff Seacrist, LyticsAugust 7, 2023 Today, expert estimates show that more than 80% of business intelligence efforts fail.
Delivering superior customer experience for banks with Terragon’s proprietary data and technology solutions By Osarugue Awani, TerragonAugust 3, 2023 Banking to customers is variety of "ongoing services", rather than a "product".
The power of customer data, analytics, and privacy-compliant personalization for financial services By James McDermott, LyticsJuly 31, 2023 Companies are under pressure to deliver more meaningfully personalized experiences.
Five key CDP use cases for media companies in 2023 By James McDermott, LyticsJuly 24, 2023 More than almost any other industry, media companies are facing pressures for true insight into their customers.
Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse By Eric Dodds, RudderStackJuly 20, 2023 If you've ever tried to build a 360 view of your customer, you know how time consuming and costly it can be.
How Lytics CDP solves for the most common identity management challenges By Kelsey Abegg, LyticsJuly 17, 2023 As more consumers move online to interact with brands, more companies rely on technology to drive consumer engagement and product adoption.
The future of Generative AI is bright — and not as scary as you think By Drew Lanenga, LyticsJuly 10, 2023 We've all had our minds blown recently by artificial intelligence, and probably more than once.