Subaru UK Distributors IM Group Reap the Benefits of a Customer Data Platform
As the sole importer and distributor of Subaru cars in the UK, IM Group coordinates the activities of over 200 dealerships around the country.
Blog
Persistence of Data in Customer Data Platforms
The CDP Institute's definition of a Customer Data Platform describes it as a "persistent, unified customer database".
Survey: Structured Management is Critical to Database Success
Structured technology management tools such as long term planning and technology standards all contribute to success in building a unified customer database, according to a survey released today by the Customer Data Platform Institute.
Welcome to the CDP Institute Blog
Hi there.
This is the first official post on the Customer Data Platform Institute blog, even though we launched the Institute three weeks ago.