Blog - CDP Institute - Page 42

Gartner's latest Hype Cycle (August 2017) showed Customer Data Platforms moving from early innovation to near the top, a.k.a. "peak of inflated expectations."

The customer journey is becoming increasingly complex – with customers using multiple devices, channels and sessions in their path to purchase.

The concept of "connected data" is a simple one.

Without question, our best-read content is about the differences between CDPs and DMPs.

The 2017 edition of Scott Brinker's iconic Martech Landscape Supergraphic revealed that there are more than 5,000 marketing technology tools on the market today.

Back in January, the CDP Institute published its initial Industry Profile.

When technologies are young, it's common to dismiss them as niche, even when they aren't.

Brands have long stored customer data in functional silos, with disparate business units possessing different information.

Customer _________ fill in the blank: Experience, Centricity, Journey, Intelligence, Marketing, Retention.

As I write, we are just under a year away from the date when the new General Data Protection Regulation (GDPR) comes into force across Europe.

Last month's posts on Customer Data Platform objections and vendor replies have helped to clarify my own thoughts on CDPs.

It is becoming increasingly important for marketers to be able to take better control of, and make better use of, their data.