CDP Institute

We know that personalized marketing delivers the right message to the right person at the right time, but what sort of results can companies expect after executing a website personalization strategy?

I've recently been talking to senior IT executives and consultants outside the Customer Data Platform filter bubble to understand their views on CDPs.

Marketing Service Providers (MSPs) are the old guard of omni-channel customer data management, but they have lost ground in recent years to the dramatically more agile and accessible approach of Customer Data Platforms (CDPs).

It may seem self-evident that the reason marketers create a unified customer view is to give customers a unified experience (or, more precisely, an optimal experience driven by unified data).

According to eMarketer research, 67 percent of marketers surveyed said they personalize their websites by leveraging consumer behavior-based data.

The ambition to build an enterprise Single Customer View (SCV) database is typically instigated by the marketing team.

How Stevens Pass Used Omni-Channel Marketing to Talk to Customers Where They Are Listening.

CDP Institute yesterday released its Industry Profile report, presenting core statistics including revenue, number of customers, funding, and employee counts.

Xanterra Parks & Resorts may be the travel and hospitality industry's sweetest secret.

Over the last few years, many marketers have noticed a transitional change in their roles.

The Customer Data Platform industry is doing very well, thank you: nearly every vendor I speak with doubled or tripled their business last year.

Many systems assemble customer data.