Research Roundup: New Surveys Shed Light on Customer Data Platforms By David Raab, CDP InstituteDecember 12, 2016 Several recent surveys touch on Customer Data Platform issues.
Best Practices for Customer Data Management in the Multi-Screen Era By Michael Katz and David Spitz, mParticleDecember 8, 2016 When it comes to customer data, we're undergoing a period of massive change.
Subaru UK Distributors IM Group Reap the Benefits of a Customer Data Platform By Anthony Botibol, Upland BlueVennDecember 6, 2016 As the sole importer and distributor of Subaru cars in the UK, IM Group coordinates the activities of over 200 dealerships around the country.
Persistence of Data in Customer Data Platforms By David Raab, CDP InstituteDecember 5, 2016 The CDP Institute's definition of a Customer Data Platform describes it as a "persistent, unified customer database".
Survey: Structured Management is Critical to Database Success By David Raab, CDP InstituteNovember 28, 2016 Structured technology management tools such as long term planning and technology standards all contribute to success in building a unified customer database, according to a survey released today by the Customer Data Platform Institute.
Welcome to the CDP Institute Blog By David Raab, CDP InstituteNovember 22, 2016 Hi there. This is the first official post on the Customer Data Platform Institute blog, even though we launched the Institute three weeks ago.