CDP Institute

Xanterra Parks & Resorts may be the travel and hospitality industry's sweetest secret.

Over the last few years, many marketers have noticed a transitional change in their roles.

The Customer Data Platform industry is doing very well, thank you: nearly every vendor I speak with doubled or tripled their business last year.

Many systems assemble customer data.

Data is one of the most valuable assets to a company.

Wildfang, a quickly growing clothing and accessories retailer, is a brand that is all about understanding its customers.

Several recent surveys touch on Customer Data Platform issues.

When it comes to customer data, we're undergoing a period of massive change.

As the sole importer and distributor of Subaru cars in the UK, IM Group coordinates the activities of over 200 dealerships around the country.

The CDP Institute's definition of a Customer Data Platform describes it as a "persistent, unified customer database".

Structured technology management tools such as long term planning and technology standards all contribute to success in building a unified customer database, according to a survey released today by the Customer Data Platform Institute.

Hi there. This is the first official post on the Customer Data Platform Institute blog, even though we launched the Institute three weeks ago.