3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform
There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality.
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ActionIQ
3 Ways to Increase Speed to Market With Your Customer Data Platform
Psst! Want to know the secret to being a market leader? Hint: It requires actually leading.
3 Ways to Reduce Churn With Your Customer Data Platform
Has the power ever gone out in your home?
DMP Technology is Going Extinct — Now’s the Time to Evolve
The death of the cookie has been delayed, but we're still marching toward a privacy-first future.
How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data
As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience.
3 Ways to Maximize CLTV With Your Customer Data Platform
Everyone wants to win the lottery, but there's a big difference between a $10 scratch-off and a $10M Powerball jackpot.
3 Ways to Reduce Marketing Costs With Your Customer Data Platform
Ever taken a drive cross-country?
How to Put the ‘Real’ in Real-Time Customer Experiences
Imagine you're eating out at a new restaurant.
3 Ways to Increase Revenue With Your Customer Data Platform
Imagine you're planning a vacation.
Change Management Strategies for a Successful CDP Initiative
According to research from McKinsey, almost 50% of digital transformation initiatives fail to achieve their expected value, with only 10% exceeding expectations.
If You Can’t Beat Them, Join Them: Adobe & Salesforce Join the CDP Club
3 Questions Every Brand Should Ask About Their Own CDP Investments