How to Classify CDP Vendors By David Raab, CDP InstituteSeptember 6, 2017 Gartner's latest Hype Cycle (August 2017) showed Customer Data Platforms moving from early innovation to near the top, a.k.a. "peak of inflated expectations."
CDP Industry Grew Sharply in First Half 2017 By David Raab, CDP InstituteJuly 11, 2017 Back in January, the CDP Institute published its initial Industry Profile.
Replacing “Marketer Controlled” in the CDP Definition By David Raab, CDP InstituteApril 17, 2017 Last month's posts on Customer Data Platform objections and vendor replies have helped to clarify my own thoughts on CDPs.
Frequently Asked CDP Questions By David Raab, CDP InstituteMarch 23, 2017 Here's a list of common CDP questions and answers.
CDP Vendors Answer the Skeptics By David Raab, CDP InstituteMarch 19, 2017 A recent post on this blog listed several common objections raised by Customer Data Platform skeptics.
Tough Questions from CDP Skeptics By David Raab, CDP InstituteMarch 7, 2017 I've recently been talking to senior IT executives and consultants outside the Customer Data Platform filter bubble to understand their views on CDPs.
Using CDPs to Support Analytics By David Raab, CDP InstituteFebruary 14, 2017 It may seem self-evident that the reason marketers create a unified customer view is to give customers a unified experience (or, more precisely, an optimal experience driven by unified data).
Reflections on the CDP Industry Profile Report By David Raab, CDP InstituteJanuary 19, 2017 CDP Institute yesterday released its Industry Profile report, presenting core statistics including revenue, number of customers, funding, and employee counts.
Do Marketers Really Need a Single Customer View? By David Raab, CDP InstituteJanuary 5, 2017 The Customer Data Platform industry is doing very well, thank you: nearly every vendor I speak with doubled or tripled their business last year.
CDP Differentiators: Identified vs. Anonymous Data By David Raab, CDP InstituteDecember 27, 2016 Many systems assemble customer data.
Research Roundup: New Surveys Shed Light on Customer Data Platforms By David Raab, CDP InstituteDecember 12, 2016 Several recent surveys touch on Customer Data Platform issues.
Persistence of Data in Customer Data Platforms By David Raab, CDP InstituteDecember 5, 2016 The CDP Institute's definition of a Customer Data Platform describes it as a "persistent, unified customer database".