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I'm still working on the project to clarify differences among CDP vendors.

Last week marked the first anniversary of the CDP Institute, which officially launched on October 31, 2016.

It's nearly two months since my last post on building a classification scheme for CDP vendors.

Last week's post on classifying CDP systems yielded many insightful comments, both public and private.

Gartner's latest Hype Cycle (August 2017) showed Customer Data Platforms moving from early innovation to near the top, a.k.a. "peak of inflated expectations."

Back in January, the CDP Institute published its initial Industry Profile.

Last month's posts on Customer Data Platform objections and vendor replies have helped to clarify my own thoughts on CDPs.

Frequently Asked CDP Questions

Here's a list of common CDP questions and answers.

A recent post on this blog listed several common objections raised by Customer Data Platform skeptics.

I've recently been talking to senior IT executives and consultants outside the Customer Data Platform filter bubble to understand their views on CDPs.

It may seem self-evident that the reason marketers create a unified customer view is to give customers a unified experience (or, more precisely, an optimal experience driven by unified data).

CDP Institute yesterday released its Industry Profile report, presenting core statistics including revenue, number of customers, funding, and employee counts.