Reach real people, not devices by using a CDP with identity resolution
What is identity? We're not asking in the philosophical sense, but more what is identity when it comes to marketing?
Blog
Epsilon
Why a Digital CDP can drive better media activation
Why is understanding your customers so difficult in today's digital landscape?
Clean room and CDP: What’s the difference and why might you need both?
Marketers know that in the constantly changing world of the consumer, having the right tech stack is key.
Concerned with an economic slowdown, brands turn to retention
The U.S. economy has been on a rollercoaster since the beginning of the COVID-19 pandemic.
5 customer dark spots marketers can shine a light on using a CDP
Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences.