Personalization: Going Beyond Demographic Data
There's a reason personalization is marketing's holy grail.
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Lytics
Smart Audience Segmentation and Suppression With a CDP: A Primer on Segmentation and Suppression
67 percent of customers say brands need to automatically adjust their content based on a customer's current context.
Is Your Organization Ready for a Customer Data Platform?
Data-driven marketing is proven to increase engagement and sales.
Everybody’s Talking About Customer Data Platforms
With customers demanding greater personalization and privacy regulations demanding the companies control their data, marketers are talking about CDPs more than ever before.
Five Things To Look For In A Customer Data Platform (CDP)
The 2017 edition of Scott Brinker's iconic Martech Landscape Supergraphic revealed that there are more than 5,000 marketing technology tools on the market today.
Interview: How Agora Financial Increased Monthly Average Revenue by 167% With A Customer Data Platform
We know that personalized marketing delivers the right message to the right person at the right time, but what sort of results can companies expect after executing a website personalization strategy?
Top 10 Web Personalization Use Cases Powered By Customer Data Platforms
According to eMarketer research, 67 percent of marketers surveyed said they personalize their websites by leveraging consumer behavior-based data.
Retailer Wildfang used a Customer Data Platform to Boost Revenue by 73%
Wildfang, a quickly growing clothing and accessories retailer, is a brand that is all about understanding its customers.