Cookies are Crumbling: Why it’s time to prioritize first-party data and how businesses can prepare
Conversations around data privacy have been growing louder in recent years.
Blog
NGDATA
There Are 5 Stages Of Customer Data Maturity. Where Does Your Business Stand?
When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go.
For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric
Hospitality marketing departments face many challenges.
Are You Ready for GDPR in 2018?
On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable.
Retaining Customers Requires Understanding Customers
For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.
The Omni-Channel Customer Experience: Be Where Your Customers Are
Customer expectations have never been higher.
If the Martech Stack Only Had a Brain…
Today, we are in the Age of the Customer, an age that differs from its predecessors.