Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle By Eilon Morgenstern, OptimoveJune 18, 2018 Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy.
Interpreting Customer’s Loyalty: There’s Definitely a Logic to Human Behavior By Maya Shaanan, OptimoveJune 8, 2018 The world of retail shopping is changing rapidly and with it the level of loyalty of your customers.
Keep Your Losers Close but Your Winners Closer By Omer Liss, OptimoveMay 25, 2018 In the gaming industry, companies tend to focus their attention on players who produce most of the revenue: the biggest losers.
Do I Have Enough Data to Optimize My Campaigns? By Tal Kedar, OptimoveMay 7, 2018 Is there a minimal amount of data required for campaign optimization?
Household Marketing: Finding the Decision Maker and Avoiding Blunders By Yoni Barzilay, OptimoveApril 30, 2018 One of the principles of one-to-one relationship marketing is understanding the individual customer entity that you are interacting with.
How Many Campaigns Are Too Many: Seeking the Magic Number By Omer Liss, OptimoveDecember 7, 2017 As he's clicking the 'send' button, every marketer wonders – is this the one campaign that will bring back my churned customers, or is this the one that could cause my unsubscribe rates to soar?
Foreign Exposure: Reaching the Unreachable Customers By Moshe Dimri, OptimoveNovember 16, 2017 The countless ways the world has changed over recent years totally modified customers' habits, making them very hard to influence.
The Good Ol’ Campaign: Birthdays Still Matter By Omer Liss, OptimoveNovember 10, 2017 Birthday emails are one of the most-common tricks up a marketer's sleeve.