3 Things to Miss When Implementing a CDP
It's no longer a secret that a customer data platform helps marketers achieve a unified view of their customers and improves their day-to-day efficiency.
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QuickPivot
How to Build the Case for a CDP in Your Retail Organization
Interest in CDPs continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren't keeping pace with trends in customer engagement.
Three Things Retailers Need to Properly Segment Customer Data
Most marketers, especially those in the retail industry, understand the importance and vlaue of customer segmentation and personalization.
Going Direct-to-Consumer? A Primer for Marketers
Brands selling direct to consumers (D2C) is not a new concept; however, in the past few years we've seen explosive growth in this strategy.
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it's still relatively rare to see concrete examples of practical machine learning in action, much less driving real business outcomes.
Going D2C? A Primer for Marketing
Brands selling direct to consumers (D2C) is not a new concept, however in the past few years weve seen explosive growth in this strategy.