Redpoint Global - CDP Institute

A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy enough to have a working freezer.

Published in 2007, Tom Davenport's groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage.

There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy.

The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.

According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.

Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage.

Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences.

"We're customer centric" is little more than an all-too-common refrain today.

According to Astro Teller, head of moonshots for Google X, "It is a lot easier to hit a 10x number improvement than a 10% improvement."

Chief marketing officers (CMOs) are often tasked with executing the organization's customer experience strategy.

Does this sound a bit too familiar?

A customer data platform (CDP) is a powerful way to gain visibility into the customer's path to purchase.