How Does a Customer Data Platform Solve These Common CMO Challenges?
Chief marketing officers (CMOs) are often tasked with executing the organization's customer experience strategy.
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Redpoint Global
10 Questions to Ask Your Customer Data Platform Vendor
Does this sound a bit too familiar?
How to Maximize the Value of Your Customer Data Platform
A customer data platform (CDP) is a powerful way to gain visibility into the customer's path to purchase.
3 Obstacles to Maximizing the Value of Customer Data
The true value of customer data lies in its ability to provide context.
Are Customer Data Platforms an Engagement Silver Bullet?
The modern customer can appear in any channel at any time.
3 Reasons Brands Need a Customer Data Platform Right Now
Customer data platforms (CDPs) are designed for one purpose: to unify customer data across functional and channel-specific data silos into an always-on, always processing customer profile available throughout the enterprise.
What Should You Look for in a Customer Data Platform?
Interest in customer data platforms (CDPs) has exploded in the past five years.
3 Steps to Take Before Deploying a Customer Data Platform
Customer data platforms (CDPs) are powerful solutions that break down functional and channel-specific data silos endemic to most organizations.
A Single View of the Customer is Essential to Your Success
The modern customer creates a veritable treasure trove of data through dozens of digital and physical touchpoints, all of which can be actioned to craft more relevant messaging and power more engaging experiences.
Who Should Be Responsible for Digital Customer Engagement?
Digital technologies have turned the traditional relationship between brands and consumers on its head.
What is the Business Value of Connected Data?
The concept of "connected data" is a simple one.
Why is a Customer Data Platform Important?
Brands have long stored customer data in functional silos, with disparate business units possessing different information.