Building the Data Foundation for AI
Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.
Blog
RudderStack
Unresolved Identities: The Silent Data Project Killer
If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.
How We Built RudderStack’s Real-Time Personalization Engine
As more companies fine-tune the customer journey, personalization has emerged as a crucial initiative.
Announcing RudderStack Data Apps Powered by Snowflake
If you want to create competitive advantage for your business with customer data, you need a solid data foundation.
Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse
If you've ever tried to build a 360 view of your customer, you know how time consuming and costly it can be.
Why it’s hard to build a 360-degree view of your customer
One of the primary goals for every business using data is to build a comprehensive understanding of their customers.
It’s Time for the Headless CDP
Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.
The Future of Customer Data Platforms: Unbundling the Right Way
To understand the push to unbundle the CDP, it's important to understand why we're here in the first place.
The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world ablaze in February.