Why it’s hard to build a 360-degree view of your customer
One of the primary goals for every business using data is to build a comprehensive understanding of their customers.
Blog
RudderStack
It’s Time for the Headless CDP
Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.
The Future of Customer Data Platforms: Unbundling the Right Way
To understand the push to unbundle the CDP, it's important to understand why we're here in the first place.
The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world ablaze in February.