Delivering superior customer experience for banks with Terragon’s proprietary data and technology solutions
Banking to customers is variety of "ongoing services", rather than a "product".
Blog
Terragon
Disrupting the Future of Marketing in Africa
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.
WhatsApp Marketing: Reach Nigerians Where They Are Most Active
Remember Blackberry, ICQ and AOL?
The Rise of Telco Payment Service Banks (PSB) in Nigeria and the Opportunities for Banks
In light of the 38 million Nigerian adults who remain completely financially excluded, the Central Bank of Nigeria (CBN) set a target of achieving 95% financial inclusion by 2024.
Preparing for Digital Transformation
What is Digital Transformation?
Delivering “Intelligent” Multichannel Customer Engagement via SMS and WhatsApp
Customers are the lifeblood of every business.
Making Mobile Offline Data in Africa, More Intelligent
Africa has a diverse population of 1.2bn people.
Conversions Marketing: Turning your “Prospects” into “Brand Loyalists”
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel.
Executing High Performance Marketing Strategies Using Data
The concept of Data-Driven Marketing has been touted as the future of Marketing.
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP)
One of the many challenges faced by organisations today is which software or technology tool to invest on or deploy; with which to achieve superior data and insights-driven Business Intelligence needed to gain competitive advantage?
Adopting an Omnichannel Marketing Strategy for Better ROI
The relationship between brands and consumers in today's digital world has shifted.