Beyond Multi-Channel: What’s an Omnichannel Customer Experience and Why Does It Matter?
Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition.
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Treasure Data
Make Your Customer Data Platform a Corporate-Wide Asset
Three Rules to Keep You From Building Yet Another Customer Data Silo
6 Ways Customer Data Platforms and Personalization Drive Retail Revenue
Smart retail executives know they're under pressure due to changing consumer retail behavior, new technologies, and the influence of digital-first companies like Amazon.
Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key
In late April, thousands descended on Silicon Valley to take part in the annual MarTech West Conference.
How We Make Customer Support Seamless Using Treasure Data
The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data to achieve a 360° view of the customer.
Get Marketing Data Requests off Your Back(log) With a Customer Data Platform
Today's digital economy is a data economy – where differentiation and success depend on the insights companies glean from their data and the actions they take in response.
The Evolution of Customer Data Management: DMP vs. CDP
The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark.
Make Your Customer Data Platform a Corporate Asset
3 rules to help you not build yet another customer data silo
Feed Social Data into Your Customer Experience Strategy
Social media is a powerful tool in digital marketing.
What is a Customer Data Platform (CDP)? Interview with Treasure Data’s VP of Product
What is a Customer Data Platform (CDP)?
It's a question that we often hear as companies search for a more innovative, scalable way to collect and utilize their customer data.
Top Requirements for Achieving Continuous Data Integration
"Data" has become more than just a filler word, and, instead, an engraved term in the minds of recruitement teams as they launch searches for the next data-driven CMO or Digital Marketer at their respective organizations.