Sometimes, Bad Customer Data Is Worse than None
To remain competitive in today's data-driven world, sales success is highly dependent on a superior omnichannel customer experience.
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Treasure Data
CDPs Could Revolutionize the Way We Drive — And Improve Dozens of Other Everyday Products Too
Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime?
MobilityWare Uses CDP and Predictive Scoring to Learn What Makes Some Games So Irresistible, Play After Play?
What makes a game stay appealing, play after play after play?
eTail 2020 Report: Retailers Are Relying on Personalization and CDPs to Go for the Win
Is retail finally getting serious about customer data?
PARCO Fights the “Retailpocalypse” with Omnichannel Personalization
"Data-driven company" is a title that many businesses covet.
Beyond Multi-Channel: What’s an Omnichannel Customer Experience and Why Does It Matter?
Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition.
Make Your Customer Data Platform a Corporate-Wide Asset
Three Rules to Keep You From Building Yet Another Customer Data Silo
6 Ways Customer Data Platforms and Personalization Drive Retail Revenue
Smart retail executives know they're under pressure due to changing consumer retail behavior, new technologies, and the influence of digital-first companies like Amazon.
Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key
In late April, thousands descended on Silicon Valley to take part in the annual MarTech West Conference.
How We Make Customer Support Seamless Using Treasure Data
The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data to achieve a 360° view of the customer.
Get Marketing Data Requests off Your Back(log) With a Customer Data Platform
Today's digital economy is a data economy – where differentiation and success depend on the insights companies glean from their data and the actions they take in response.
The Evolution of Customer Data Management: DMP vs. CDP
The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark.