3 Steps To Get Buy-In For Your CDP Project By Geoffrey Keating, Twilio SegmentJanuary 19, 2023 If you're reading this, it's likely you're familiar with the value a customer data platform can bring.
What is the cost of poor quality data? By Lisa Zavetz, Twilio SegmentJanuary 12, 2023 Raise your hand if you’ve been personally victimized by bad data.
A guide to Google Analytics Deprecation (and how to stay ahead of the curve) By Lisa Zavet and Darcelle Pluviose, Twilio SegmentJanuary 5, 2023 Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.
