Wolf Tales: Observations from the Road
Luxury: the very word evokes images of elegance and extravagance, and an elite and posh lifestyle that all should aspire to.
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Zylotech
Where Does #CustomerTech Fit into Martech? It’s at the Center
Oh no, you might be saying after reading the headline above.
How Marketing Is Better With AI
It is a truth nearly universally acknowledged that a comprehensive marketing strategy must include AI.
Why Every Marketing Organization Benefits From Having Their Data in Order
You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media.
Four Ways AI and Machine Learning Enhance the Customer Experience
While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing.
Three Reasons Marketers Should Be Enthusiastic About Machine Learning
Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases.
Predictive Analytics: A Powerful Tool for Marketers
Many companies today are using a variety of analytics tools including predictive analytics.
The New Role of Marketing Operations and Technology
The role of the marketing executive has changed dramatically in the last decade.
B2B Marketers Fail to Act in Time
Even with a sophisticated marketing stack, b2b marketers are inefficient in using data for decision-making due to delays between insights and action.
The Mechanics of Predicting Customer Churn Series: When the Business Follows a Subscription Model
Customer churn is a typical dynamic in any business – for one reason or another, a customer who has previously purchased from a company, no longer purchases.