Welcome to the CDP Vendor Directory.  This lists all CDP vendors known to the Institute.  These are firms that meet the Institute's definition of a CDP and whose primary business is CDP software.  Sponsors of the Institute receive expanded listings.

Sponsor Founding +Real.pngAcquia AgilOne

AgilOne is a customer data platform for enterprise B2C companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, machine learning and analytics to understand customer behavior, and real-time APIs to activate data and orchestrate experiences across all touchpoints, AgilOne creates authentic omni-channel customer relationships that maximize lifetime value. 

Web: www.agilone.com     email: sales@agilone.com    blog: www2.agilone.com/blog

Twitter: @agilone    LinkedIn: agilone   

Sponsor Founding Gold+Real.pngActionIQ

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset. As an Enterprise CDP, ActionIQ helps Fortune 500 companies connect their first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. They are VC-backed by Sequoia Capital, Andreessen Horowitz, FirstMark Capital, and Bowery Capital and are already helping brands like Verizon Wireless, The New York Times, HBC and others grow customer lifetime value and marketing ROI. 

Web: www.actioniq.com     email: info@actioniq.com    blog: www.actioniq.com/blog

Twitter: @ActionIQinc    LinkedIn: actioniq   

Adobe Real-Time CDP












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Arm Treasure DataSponsor Europe Founding+Real.png

The Treasure Data Customer Data Platform (CDP) helps you harness and analyze the information you need to create a data-driven enterprise. We bring all your data together for a single, actionable view of your customer. Only Treasure Data CDP handles the scale, security, and complexity required by a global enterprise in a way that empowers business decision-makers to deliver a superior customer experience and creates a unique competitive advantage. We empower you to better know your customers, engage in meaningful ways along the entire customer journey, measure your success and grow your business.

Web: www.treasuredata.com     email: info@treasuredata.com    blog: blog.treasuredata.com

Twitter: @treasuredata    LinkedIn: treasure-data-inc-   

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Ascent360 partners with B2C marketers to simplify today’s increasingly complex data world and enable authentic relationships with prospects and customers. Our Customer Data Platform (CDP) creates a single source of truth from your siloed data sources. Then we provide marketing guidance to develop successful revenue-generating campaigns that increase engagement and maximize lifetime value.  With us, you realize both immediate return and sustained value year over year.  We get your company where it belongs – at the top!

Web: www.ascent360.com     email: info@ascent360.com    blog: www.ascent360.com/blog/

Twitter: @ascent360    LinkedIn: ascent360   

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All the benefits of the best CDP with none of the complexity, costs or delays associated with typical deployments.

Audiens gives marketing teams direct, precise control over targeted customer communications and marketing. It eliminates campaign wastage to deliver stronger success at much lower costs.

Audiens automatically collects and unifies customers actions across all touch points on websites, in apps, CRM, point of sale and more – without the need for expensive consultancy or IT involvement. It quickly segments and activates campaigns across all the leading marketing channels.

Web: audiens.com     email: sales@audiens.com     LinkedIn: audienscdp   

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BlueConic is a Customer Data Platform built for marketers that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. The two key pillars of our value stem from a data management approach that allows you to identify the unique person, whether known or anonymous, as well as distribute all of the insight about that person to other systems that will also power interactions so that they can be absolutely the most recent and relevant possible.

Sold as a software-as-a-service, BlueConic reduces the barriers to individualized digital marketing by solving for the two critical elements of achieving that ambition: recognizing that person whenever, wherever she interacts with the brand and synchronizing that information across the entire marketing ecosystem. Marketers need tools that work for them – at their level of technical aptitude, within the amount of time they have in a given day, and at a price point that mitigates risk and delivers a clear ROI. As important as BlueConic’s ability to deliver individualized marketing is the method in which we do so: by simplifying the process; prioritizing usability; increasing accessibility by decreasing the amount of resources required; and enabling marketing programs that drive best-in-class results.

Web: www.blueconic.com     email: info@blueconic.com    blog: www.blueconic.com/blog

Twitter: @blueconic    LinkedIn: blueconic   

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Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It’s SmartHub CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Leading consumer brands such as LendingTree, Udacity, Discovery, PayPal, Groupon, and the BBC use Blueshift to drive continued revenue growth through elevated customer engagement.


  • Omnichannel Orchestration: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across channels.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data -- historic, real-time, and predicted -- collected from every interaction.
  • Predictive Intelligence: Scale 1:1 experiences with customizable AI that adapts to users by making sense of first-party data and real-time behavior and optimizing who to target, with what content, on which channel, and at what time.
  • Audience Segmentation: Build rich, precise customer segments within minutes based on any attribute or behavior through an intuitive, advanced segmentation engine.
  • 1:1 Personalization: Dynamically personalize product, content, and offers for each customer interaction in real-time based on current context and deep customer understanding.

Web: blueshift.com     email: hello@blueshift.com    blog: blueshift.com/blog

Twitter: @blueshiftlabs     LinkedIn: Blueshift Labs   

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BlueVenn provides a Customer Data Platform called BlueVenn UNIFY for creating a Single Customer View from online and offline data sources. The platform ingests data in real-time and batch methods, and customizable matching rules ensure one record for every customer or unknown user, and the entire memory of all interactions. Key to the BlueVenn CDP is the real-time cleansing and enhancement of customer data when entering the system, making it a key platform for multi-channel organizations. BlueVenn UNIFY is available standalone, or as part of an integrated offering with its BlueVenn ENGAGE marketing automation platform which activates the Single Customer View with advanced analytics, segmentation, predictive modeling and omnichannel journey orchestration.

Key features of the full BlueVenn solution include:

  • A unified customer view for an accurate, compliant, up-to-date, de-duplicated and enriched customer database.
  • ‘Train-of-Thought’ analytics to iteratively query large volumes of data, rapidly turning insight into action across all your channels.
  • Customer journey orchestration to automate and execute complex omnichannel campaigns.
  • Powerful segmentation and predictive modeling tools to target precise groups of customers.
  • Real-time personalization across digital channels utilizing online and offline customer history.

Web: www.bluevenn.com     email: marketing@bluevenn.com    blog: http://www.bluevenn.com/blog

Twitter: @bluevenn    LinkedIn: blue-venn   





Buyer Genomics






Camp de Bases


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Celebrus, the Customer Data Platform from D4T4 Solutions, captures the market's most complete picture of customer behaviour and experience, creating events and profiles in real-time for 1-to-1 personalisation and streaming analytics. Celebrus is quick and easy to deploy and connects to industry-standard data applications for customer insight and engagement. Celebrus also gives clients complete control by enabling best-in-class privacy compliance and flexible options for hosting data on-premise or securely in the cloud. Celebrus is used by global businesses in banking, insurance, retail, travel, automotive and telco industries, collaborating with leading industry partners to drive rapid transformation in customer engagement programmes.

Web: www.d4t4solutions.com/customer-data-platform     email: moreinfo@d4t4solutions.com    blog: www.d4t4solutions.com/blog/business/

Twitter: @celebrustech    LinkedIn: celebrus-technologies  

Sponsor Gold Real.pngCheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including American Express, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.

Web: www.cheetahdigital.com     email: bruce.swann@cheetahdigital.com     blog: www.cheetahdigital.com/blog

Twitter: @Cheetah_Digital    LinkedIn: cheetahdigital   







Sponsor Real.pngCommanders Act

Commanders Act is a Customer Data Platform recognized by Gartner and composed of five business applications:

  • Gain operational agility by controlling the life cycle of your tags.
  • Protect your business by collecting the consent of your visitors regarding personal data (GDPR).
  • Identify and reconcile the identities of your visitors from the first interaction.
  • Segment your customer data to feed your campaign tools and ensure the best customer experience.
  • Measure the contribution of each of your campaigns and optimize your investments.

Our solutions are real-time and omnichannel. Thanks to its experience acquired with 450 European companies, the marketing teams have the best solutions to ensure their digital sovereignty and optimize their commercial performance.

Web: www.commandersact.com     email: contact@commandersact.com    blog: www.commandersact.com/en/blog

Twitter: @CommandersAct    LinkedIn: commandersact   





Sponsor Europe Founding+Real.pngCrossEngage

In 2015, Manuel Hinz and Dr. Markus Wuebben founded CrossEngage to fill the market gap for a platform that handles all marketing activities across channels.

CrossEngage integrates all data available (product data, user data, order data and behavioral data), adding easy-to-use customer journey and segmentation tools, and connects this setup to best-of-breed marketing channels for email, direct mailing, programmatic advertising, social ads and any other channel used by our clients.

Web: www.crossengage.io     email: info@crossengage.io   

Twitter: @crossengage    LinkedIn: crossengage   



Sponsor Europe Real.pngCustoCentrix

The new generation, 100% retail.  CustoCentrix allows you to identify and get to know all of your customers and gives your relationship marketing a good boost.  Discover how CustoCentrix can help promote your company’s growth.

Web: www.custocentrix.com     email: retail@custocentrix.com    blog: www.custocentrix.be/en/blog-2

Twitter: @freedelity    LinkedIn: custocentrix   



Sponsor Europe Real.pngData Talks

At Data Talks we talk data. We give every company the opportunity to collect, analyze and act on their data – in order to create a unique customer experience. Data Talks offers a Customer Data Platform (CDP) as a SaaS solution. With it, companies can democratize their data across all departments and create a world-class customer experience. Data Talks is located in central Stockholm and our team is growing rapidly. We also work closely with our development partner in Portugal.

Web: https://www.datatalks.se     email: Info@datatalks.se   blog: www.datatalks.se/blog

Twitter: @datatalksnow    LinkedIn: data-talks   









Eulerian Technologies










FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from various sources of customer interactions such as Social, Web, Mobile and Landing Pages. It also includes transaction systems such as ERP, CRM and Customer Care. It is the world's first CDP to use Machine Learning for building Unified Customer Identities and layer these Unified Identities with actionable recommendations to deliver a disproportionate jump in Marketing ROI. Our key customers include some of the world's leading Banking, Financial Services, FMCG/CPG and Manufacturing companies. FirstHive is privacy by design, GDPR/PDPA/CCPA compliant product. In the first New Data Wave published by Forrester in early 2019, FirstHive was featured among the top 5 CDPs globally on current product readiness.

Web: firsthive.com     email: info@firsthive.com    blog: firsthive.com/blog/

Twitter: @firsthive    LinkedIn: firsthive   









Group FIO



Healthgrades empowers meaningful connections between patients and their healthcare providers.  On healthgrades.com, millions of consumers a month find and schedule appointments with their provider of choice. With our scheduling solutions, marketing services, advanced CRM/data analytics applications and newly launched CDP platform, we help our health system clients representing over 1,500 hospitals nationally to cultivate relationships and build customer loyalty. 

Web: www.healthgrades.com     email: marketing@healthgrades.com    blog: hs.healthgrades.com/hospitals/blog/

Twitter: @healthgrades    LinkedIn: healthgrades   




Informatica LLC

Informatica® is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. Informatica has helped more than 9,000 customers over 25 years unleash the power of data. As the world’s leader in Enterprise Cloud Data Management, we recognize a generational market disruption in data is underway. We are entering Data 3.0, where data powers digital transformation, and we’re prepared to help you intelligently lead—in any sector, category, or niche. We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.

Web: www.informatica.com     email: www.informatica.com/contact-us.html    blog: blogs.informatica.com

Twitter: Informatica   LinkedIn: informatica   






Integral Core Customer Data Platform from EVERRISE accumulates and manages all customer data.

Integral Core's strength is the high speed data processing and customizability that enable 4R of Right target, Right timing, Right channel and Right message.

Based on the proven service of AWS ™, Integral Core has a big data processing architecture that we designed optimally. Here is the task of accumulating a large amount of data and the answer to the contradictory task of utilizing those data in real time. Scaling is also possible without changing the architecture. We will respond widely to companies starting from small scale operation and accumulating petabyte (PB) class data.

Web: cdp-integral.com/     email: contact@ever-rise.co.jp    blog: cdp-integral.com/blog

Intent HQ








Sponsor Gold Real.pngLattice Engines (Dun & Bradstreet)

Lattice’s robust suite of predictive marketing and sales solutions are built upon the broadest set of data, to provide a complete and precise view of the customer. Our revenue accelerating solution helps customers increase the efficiency of their sales and marketing teams by prioritizing accounts and leads, identifying net new contacts, and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice delivers the ultimate in customer value through its experience, complete data and comprehensive solutions for enterprises such as Hootsuite, PayPal, and SunTrust Bank. Lattice is a Salesforce Gold partner, and headquartered in San Mateo, CA.

Web: www.lattice-engines.com     email: marketing@lattice-engines.com    blog: www.lattice-engines.com/resources/blog

Twitter: @Lattice_Engines    LinkedIn: lattice-engines   



Sponsor Gold Real.pngLeadspace

Leadspace B2B Customer Data Platform empowers Sales and Marketing to find and convert their ideal customers through accurate, personalized engagement across all channels. By combining customers’ 1st party data with unparalleled 3rd party data coverage, intent signals and Artificial Intelligence, Leadspace provides a 360-degree view of customers and prospects, and can accurately recommend the best marketing and sales activities to pursue. Updated in real time and automated directly into leading CRMs and Marketing Automation Platforms, data and intelligence remain constantly accurate and actionable. Based in San Francisco, Denver and Israel, Leadspace is trusted by more than 130 B2B brands and 7 of the 10 largest enterprise software companies, including Microsoft, RingCentral and Marketo.

Web: www.leadspace.com     email: info@leadspace.com    blog: www.leadspace.com/blog/

Twitter: @Leadspace    LinkedIn: leadspace   





Lexer helps retailers genuinely understand their customers and engage them with the experiences they deserve. Built for retail, our Customer Data Platform is an easy-to-use hub for customer insights, segmentation and targeting. Lexer will help you at every customer touchpoint—from marketing to sales to service—so you can deepen customer loyalty and drive profitable growth.

Key advantages:

  • Unify all customer data into a single customer view
  • Enrich customer profiles with 3rd party data
  • Advanced customer analytics and insights in marketer friendly dashboards
  • Effortless and effective segmentation and targeting
Web: lexer.io     email: hello@lexer.io    blog: lexer.io/resources/

Twitter: @camplexer     LinkedIn: Lexer   

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Lytics helps marketers know what their customers want and when to create relevant, personalized experiences wherever their customers meet them. Companies such as General Mills, The Economist, Heineken, Dr. Martens and many others harness the Lytics platform to dramatically improve conversion and average order size, higher return on ad spend, improved customer retention and ultimately higher customer lifetime value.


  • Build real-time customer profiles with Lytics identity resolution and deliver the right experience in any channel just when your customer wants it.
  • Know when your customers are “likely to buy” or “likely to churn” using predictive models based on customer behavior, machine learning, and AI.
  • Serve customers connected and personalized experiences using the tools your marketing teams already use. We integrate with Marketo, Salesforce Marketing Cloud, Facebook and Google Ads—and plenty more.
  • Increase conversion rates by serving customers content they care about based on real-time affinity knowledge. Lytics automatically develops affinity insights about every customer using machine learning and AI.
  • Track customer engagement across all of your tools and channels—know how your customers engage and automatically optimize their experiences.

Web: www.lytics.com     email: info@lytics.com    blog: www.lytics.com/blog

Twitter: @lyticsio    LinkedIn: lytics   



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Mastercard SessionM

SessionM is a customer data and engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. With a powerful customer data platform at its core, SessionM provides native engagement capabilities coupled with a flexible and comprehensive loyalty management solution to help marketers drive targeted, personalized outreach to increase engagement and profitability.

Web: www.sessionm.com     email: marketing@sessionm.com    blog: www.sessionm.com/blog

Twitter: @sessionm    LinkedIn: sessionm   





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Microsoft Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights is a real-time enterprise grade customer data platform (CDP). The application is built on a hyper-scale Microsoft Azure platform providing powerful analytical capabilities using Microsoft AI and Azure-based machine learning models. Customer Insights delivers a comprehensive viewof customers by unifying data across diverse sources and uniquely enriching profiles with proprietary, first party audience signals. As a self-service solution, Customer Insights enables quick time to initial value with zero to minimal consulting engagement. It can also be easily extended and customized with the Microsoft Power Platform for even richer data processing. Customer Insights is used across industries by companies of all sizes –delivering marketing, sales, and service professionals the ability to personalize engagement at every touchpoint.

Web: dynamics.microsoft.com     email: D365customerinsights@microsoft.com    blog: cloudblogs.microsoft.com/dynamics365/topic/customer-insights/

Twitter: @MSFTDynamics365     



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mParticle is the leading customer data platform (CDP) for multi-channel consumer brands. Companies such as Starbucks, Burger King, NBCUniversal, Spotify, and Airbnb use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly.

Web: www.mparticle.com     email: www.mparticle.com/contact/    blog: www.mparticle.com/blog

Twitter: @mParticle    LinkedIn: mparticle-inc-   



n3 Hub






Sponsor Gold Real.pngNetcore Solutions

Netcore Solutions is a global Marketing Technology company that offers solutions to help brands and enterprises in customer acquisition, engagement, and retention. The first and leading Marketing Automation, Analytics and AI/ML solutions provider in India, Netcore was established in 1997 by Rajesh Jain, an Internet pioneer. Netcore’s product suite includes Smartech and Pepipost. Smartech is an AI-powered growth marketing platform. Pepipost is an API based Email delivery platform.

Netcore serves a strong base of 3000+ enterprises across industry verticals, like Thomas Cook, GoAir, Cleartrip, HDFC, Kotak, Axis Bank, ICICI Bank, MakeMyTrip, Lenskart, Swiggy, Myntra, BabyChakra, Dream11, Reliance, Vodafone, ITC, OLA, Pfizer along with International brands PizzaHut Malaysia, Malindo Air, Philippine Airlines, Seek Asia, Tokopedia, Blibli, Standard Chartered, FCMB, GT Bank and many more. Netcore with its innovative marketing technology, delivers 8+ Billion emails & 3+ Billion SMSs a month, creating 11+ Billion Customer Connects monthly and handles 30+ Billion Events a month. Netcore is headquartered in Mumbai, India with offices in SEA, USA, MEA and an employee base of 500+.

Web: www.netcoresmartech.com     email: sales@netcoresmartech.com    blog: netcoresmartech.com/blog

Twitter: @NetcoreSmartech    LinkedIn: netcore-smartech   



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NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected customer experiences. Our CDP and Digital Transformation Services put people at the center of every business via Customer DNA, which continuously learns from behavior to deliver compelling experiences for brands across the globe. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.

Web: www.ngdata.com/     email: info@ngdata.com    blog: www.ngdata.com/blog/

Twitter: @ngdata_com    LinkedIn: ngdata   













Openprise Data Orchestration and Agile CDP solutions automate hundreds of painful, manual processes to deliver a crystal-clear, 360-degree view of customers and prospects across your entire martech stack. With Openprise, data-driven marketing and sales teams can simplify their martech stack with a single, no-code platform to automate hundreds of processes like list loading, cleansing and enrichment, segmentation, account scoring, and many more. Openprise is designed from the ground up for CRM, so it has all the best practices, business logic, and data companies need to clean up their data, focus on the right targets, and scale up their operations to grow revenue faster.

Web: www.openprisetech.com     email: info@openprisetech.com    blog: www.openprisetech.com/blog

Twitter: openprisetech    LinkedIn: openprise   

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Optimove is the Science-first Relationship Marketing Hub. With a Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.


  • Bespoke customer model built by Optimove’s Data Science team based on clients’ customer data.
  • Predictive model based on customer data, machine learning and AI that surfaces actionable customer insights and generates predictions such as Future Value and Risk of Churn to enrich your segmentation options.
  • Smart campaign orchestration engine based on both real time and historical data ensures customers receive the most relevant message across marketing channels for all customer interactions.
  • Incremental contribution measurement of each single or series of campaigns to custom business KPIs.
  • Marketing performance optimization based on machine learning and AI for self-optimizing campaigns and customer journeys as well as the surfacing of actionable recommendations.

Web: www.optimove.com     email: info@optimove.com    blog: www.optimove.com/blog

Twitter: @optimove    LinkedIn: optimove   

Oracle CX Unity


Piwik PRO










QuickPivot is the premier customer data platform for brands looking to know, target and engage their customers. Our technology empowers marketers to rapidly make data-driven decisions and develop advanced cross-channel campaigns that drive timely, relevant customer experiences.

QuickPivot allows brands to consolidate, cleanse, match and enrich all of their first party data and activate it to any endpoint to support strategic marketing campaigns. The QuickPivot platform is backed up by a services team laser-focused on one thing: client success. The team works side-by-side with clients to get them up-and-running and continuously helps them optimize and scale. Learn more today.

Web: quickpivot.com     email: info@quickpivot.com    blog: blog.quickpivot.com

Twitter: @QuickPivot     LinkedIn: quickpivot   





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Redpoint Global Inc.

Redpoint Global optimizes customer engagement across the enterprise, providing a customer data platform for brands to deliver consistent, contextually relevant experiences across all interaction points. Redpoint’s technology taps into any and all data sources – streaming and batch – while resolving anonymous to known customer identities using the most advanced probabilistic and heuristic algorithms. The platform’s precise customer views combined with advanced analytics and real-time intelligent orchestration power leading enterprises to help them achieve sustainable, profitable revenue growth.

Web: www.redpointglobal.com     email: contact.us@redpointglobal.com    blog: www.redpointglobal.com/blog/

Twitter: @RedpointGlobal   LinkedIn: redpoint-global-inc   







Retention Science


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Salesforce Interaction Studio (formerly Evergage)

Salesforce Interaction Studio (formerly Evergage) is the leading real-time personalization and interaction management solution, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality.

Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, Interaction Studio empowers businesses to gain a comprehensive view of each one of their customers and prospects, and use that data to deliver maximally relevant, individualized experiences during key moments of interaction throughout the customer journey.

Interaction Studio powers personalized experiences and interactions to billions of people around the world every day.

Web: www.salesforce.com/products/marketing-cloud/customer-interaction/   

Twitter: MarketingCloud    LinkedIn: salesforce-marketing-cloud-   


The issue of customer relations depends directly on the quality of customer knowledge.

Scal-e helps brands deliver the right message, at the right time, to the right person and through the right channel.

Without precise and up-to-date customer intelligence, it is impossible to build quality, personalized, and relevant relationships. An impeccable Customer-Centric Database is, therefore, necessary to effectively manage relational strategies, recruit, animate or develop long-term loyalty.

With the implementation of a 100% custom DataMart, Scal-e helps to capture and organize data around Unified Profiles to personalize omnichannel interactions while having relevant, reliable, and actionable information available in real-time.

The platform architecture is designed to execute rich, fluid and Real-Time relational strategies by connecting complementary modules to this reliable and custom DataMart. Business users can create audiences (scores, aggregates, segmentation, targeting, ...), orchestrate communications on all channels or perform analytics with native integrations of Business Intelligence or Reporting Tools.

Scal-e's 5 modules :

  • Data Management (collection, processing, standardization, profiles unification, ...)
  • Audience Builder (scores, segmentations, aggregates, ...)
  • Omnichannel Orchestration (email, SMS, social networks, digital mobile passes, ...)
  • Loyalty Management (loyalty programs, SmartForms, …)
  • Customer Intelligence (custom dashboards, analytics, ...)

Web: scal-e.com     email: info@scal-e.com   

Twitter: scale_martech    LinkedIn: scalemartech   

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Segment is the leading customer data platform (CDP) that helps brands accelerate growth by making good data accessible and beneficial for all teams.

Unlike legacy cloud suites, the Segment CDP takes a modern approach that allows every team to make data-informed decisions and deliver real-time personalization. Segment is used by thousands of the most innovative brands in the world—including IBM, Peloton, Intuit, and Instacart—to power digital transformation, build a complete understanding of the customer, and create world-class customer experiences.

Web: www.segment.com     email: sales@segment.com    blog: segment.com/blog

Twitter: @segment    LinkedIn: segment-io   

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Simon Data

Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages enterprise-scale big data and machine learning to power customer communications in any channel. Simon’s unique approach allows brands to develop and deliver incredible personalization capabilities without needing to build and maintain massive bespoke data infrastructure.

Web: simondata.com     email: hello@simondata.com    blog: www.simondata.com/resources

Twitter: @simon_data    LinkedIn: simon-data   











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Tealium connects customer data –spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium empowers brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. Over 1,000 businesses worldwide trust Tealium to power their customer data strategies.

Web: www.tealiium.com     email: info@tealium.com    blog: www.tealium.com/blog

Twitter: @tealium    LinkedIn: tealium   

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Teavaro truly connects people, brands and media owners across any media and device, helping you deliver a personalised marketing experience that drives conversion and reduces media wastage. As 80% or more of your customers and prospects are online every day, we facilitate reaching that audience by engaging them whenever and wherever best. We provide a unique marketing identifier under your control, letting you activate customer data in a privacy-compliant way across your existing marketing and ad tech stack. Our cloud-based solution is designed for scale, fast setup and real-time performance, providing cost reduction, higher revenues and increased customer advocacy.

Web: teavaro.com     email: info@teavaro.com    blog: teavaro.com/blog

Twitter: @TeavaroLtd    LinkedIn: teavaro-limited   

















Sponsor Europe Real.pngWhite Rabbit

White Rabbit is the guide to the wonderful world of business on line.

White Rabbit is a SaaS software based on a strong CDP concept: it is the first operational CDP. This means that WR, while customer is making all the marketing and business operations, stores in the database all about the customer lifecycle.

The marketing operations available for the customer:

  • Make and connect sites or e-commerce
  • Link and Manage Social Profiles
  • Create Advertising Campaigns and Projects
  • Optimize the job using Collaboration Tools
  • Send Newsletters, Surveys and Sms
  • Create awesome Landing Pages
  • Manage Contacts, Clients, Profiles in a CDP
  • Analyze all the data with the Integrated Analytics
  • Create Content with the Integrated Content Machine
  • Export the Customer Big Data and Analyze with Machine Learning or A.I.
  • GDPR compliant

The company vision is to simplify the access to digital revolution and make “happy business”. This means happier customers with less effort, time and costs.

Web: www.whiterabbitsuite.com     email: barbarossa@whiterabbit.cloud    blog: www.whiterabbitsuite.com/business-school

LinkedIn: whiterabbitsuite   

Yeti Data




Sponsor Gold Real.pngZeotap

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.

Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001 and CSA STAR. We serve the world's top brands, agencies and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.

Web: zeotap.com     email: newyork@zeotap.com    blog: zeotap.com/news

Twitter: @zeotap    LinkedIn: zeotap   


Zylotech is a self-learning customer data platform that helps marketers create complete customer profiles for targeting revenue opportunities more effectively.

Powered by AutoML, the platform continuously unifies and enriches internal and external data, and performs ongoing micro-segmentation, pattern discovery, and recommendations, all while integrating with a variety of marketing clouds for on-demand accessibility. Zylotech’s cross-industry clients have reported up to a 6x increase in customer lift.

Web: www.zylotech.com     email: info@zylotech.com    blog: www.zylotech.com/blog

Twitter: @zylotweet    LinkedIn: zylotech   

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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