Build the Case for a CDP (QuickPivot) explains how to demonstrate the various benefits of a CDP to senior management.
Everything You Need to Know About Customer Data Platform (Element) explains what a CDP is and how it can help your business.
The Guide to Advanced Segmentation (Optimove) describes a three-step approach to pinpointing customers' exact wants and needs.
Customer Data Platforms for Small and Midsize Business (CDPI and Pearl) explains how to most effectively use customer data.
5 Key Steps to Streamline Your CDP Purchase Process (Radius) explains how to create mutual action plans with vendors to keep teams focused and aligned.
Taking Advantage of Customer Data in a CDP (CDPI and Zylotech) explains how to remove the roadblock of manual analytics.
Five Essentials for a Successful CDP Implementation (QuickPivot) details the best practices for managing a CDP implementation project.
Interactive Self-Assessment: Customer Analytics Benchmarking Survey (Manthan) is an interactive self-assessment which will help you understand your customer analytics needs.
9 Creative Email Tactics Used by Retailers (Optimove) explains how to include dynamic content in email campaigns.
Personalization at Scale (Lytics) explains the mindset and technology needed to get personalization right.
Recognizing Your Customers as Individuals (Arm Treasure Data) explains the importance of customer identity resolution.
Optimize Online Advertising Using First Party Data (Stride) shows how to create high-performing ads through digital channels.
Customer Data Platforms for Enterprise Marketers (Quaero and CDPI) shows how enterprise marketers can overcome digital transformation challenges.
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform (Leadspace and CDPI) explains how companies need to respond to the rise of customer data.
The Magic of Multi-Channel Customer Marketing (Optimove) shows how to get started with coordinating, prioritizing, and running multi-channel campaigns.
The 2019 CX Playbook (Lexer) explains the new rules of customer engagement in a step-by-step guide on how to apply data in CX.
Control Churn with Marketing (Manthan) explains how to grow customer value and proactively arrest churn.
The Ultimate Guide to Customer Database Solutions (QuickPivot) explores the pros and cons of six popular data storage platforms for marketers to consider.
Let's Look at the Data: Recent Surveys on Marketing Technology (CDP Institute) presents surveys on various marketing topics.
Powering Personalization in Travel Marketing (Stride) shows how travel companies can make the most of their data.
How to Build a Customer Model (Optimove) explains how to communicate with customers in the most optimal way.
Handbook on Customer Data Platforms (Manthan) explains what retail marketers need to know about customer data platforms.
To CDP or Not to CDP? (BlueVenn) looks at various ways marketers can unify data to achieve a single customer view.
Industry Update January 2019 (CDP Institute) describes growth and trends in the CDP industry in late 2018.
How to Identify Your Best Customers and Find More Just Like Them (Segment) explains how audience segments are the best way to deliver a consistent experience.
Unearth the Hidden Value in Your Data With Customer Analytics (Tealium) brings Brandon Purcell's expertise on insights-driven programs.
Customer First Transformation (IntentHQ) shows how the right paradigm is the only way to succeed in the Age of Customer.
Customer Loyalty in the Relevancy Era (Zylotech) reviews the benefits and shortfalls of customer loyalty programs and how data analytics improves your business' efforts to better understand your most faithful customers.
The Customer Obsession Playbook (PearlThinks) offers a time-tested methodology that helps marketers create a customer-obsessed brand strategy.
Unlocking Custom Audiences That Convert (Segment) explains the importance of behavior-based data in developing messages for audience segments.
ROI of AI Marketing (Blueshift) analyzes results of 3.9 billion marketing interactions to find the four levers of AI marketing success.
The Purpose and Value of the Customer Data Platform (Evergage) shows how CDPs help marketers gain a deep understanding of every customer and prospect across all touchpoints and interactions.
Building a Foundation for Analytics Success Through Data Governance (Tealium) brings Joe Christopher's expertise on building a data-driven culture.
Why Your CRM Is No Longer Enough (QuickPivot) describes how CRMs and CDPs are built for different purposes and complement each other.
Navigating Martech (Lexer) explains the seven key platforms of martech and provides the key to the right tech.
A Telco Executive's Guide to AI (IntentHQ) shows CSP executives how AI will drive change throughout the industry.
An Innovator's Guide to B2B Customer Data Platforms (CDP Institute and Radius) explains why B2B CDPs are different and what buyers should look for in a B2B system.
CDP Institute Europe Member Survey (CDP Institute) survey explores how European businesses are using CDPs to unify their customer data.
Designing and Executing Methodologies for Data Collection, Enrichment, and Activation (Tealium) brings Ted Sfikas' expertise on data methodologies.
Finding the Right CDP for Financial Services (CDP Institute and Lemnisk) walks marketers through a step-by-step process for a successful CDP project.
Calculating the ROI of a Customer Data (RedPoint) describes the best ways for martech professionals to use a CDP to create business value.
The ROI in a Customer Data Platform (Arm Treasure Data) explores how enterprises can use customer data to drive their success.
Intent Data for Account-Based Marketing (Lattice) explores the applications and weaknesses of intent data so that marketers can use it to best effect.
Evolution of Data Platforms (Radius) describes how B2B platforms have changed in the post-Big Data era.
Analytics Starter Kit (Segment) provides a detailed plan for making the most of your customer data and finding the best tools for the job.
Internet of Things: How Marketers Can Survive the IoT Data Deluge (Treasure Data) describes what marketers should look for in CDPs that capture IoT data.
How to Build a Data Loving Culture (Lexer) uncovers what sets leading brands apart from the rest, and what you should do to rock your customers' world.
Predictive Analytics and CDPs (RedEye) describes the importance of predictive modeling in modern marketing and how CDPs make predictive modeling possible.
CDP Industry in Europe (CDP Institute) describes the unique characteristics of European CDP vendors.
5 Bad Data Lies (Radius) gets to the truth about 5 bad data lies that could be limiting your revenue potential, and how to transform data into a revenue driver.
Why Account-Based Marketing Needs a Customer Data Platform (CDP Institute and Lattice) outlines the challenges marketers face with ABM and how a CDP can help.
CDP Industry Update June 2018 (CDP Institute) describes the growth of the CDP industry through June 2018.
The Enterprise Marketer's Guide to Customer Data Platforms (AgilOne) helps you understand why CDPs have gained momentum, what they are and are not, and how to choose the right CDP for your business.
Digital Transformation and the Customer Experience (NGData) describes how to use the power of a CDP to supercharge profitable growth and advocacy.
Why Your Data Strategy Is Your B2B Strategy (Radius) shows what teams can do with great data coupled with tools that unify and reveal insights.
Demystifying Identity Resolution for Consumer Marketers (CDP Institute and Amperity) explains identity resolution and device matching methods so marketers can use them more effectively.
CDP in Financial Services (CDP Institute and Celebrus) shows how CDPs use modern technology and specialized design to create accurate, complete, and accessible customer data.
Right Ad, Right Message, Right Time (Lattice) describes the mechanics of B2B advertising programs, best practices for specific channels, and how predictive analytics can improve results.
3 Reasons Why Customer Journeys Fail (Alterian) explains why your your ten-year-old customer journey map approach isn't working anymore.
MarTech Comparison Guide: What Makes a CDP Different? (BlueConic) shows how CDP differs from DMP, CRM, Data Warehouse, Campaign Management and Marketing Cloud.
A Marketer's Guide to Customer Data Platforms (BlueVenn) defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.
Scale Account-Based Marketing with Predictive Analytics (Lattice) starts with ABM basics and then shows how predictive analytics makes high-volume ABM a reality.
The Complete Guide to Customer Data Platforms (mParticle) explores one of the most talked-about technologies in the past few years. Learn the ins and outs of CDPs and how they can help you create a winning customer data strategy across channels and devices.
Age of the Adaptive Marketer (Alterian) describes the seven changes that marketers must make to provide a personal and consistently relevant Adaptive Customer Experience™ inthe moment across all touch points.
Predictive Modeller (RedEye) describes how RedEye's modeling tool gives the marketer the capability to personalise multi-stage, multi-channel campaigns around key outcomes, such as purchase, churn and lifetime value.
Where to Start with Customer Data Platforms (CDP Institute and Fospha) describes how careful planning, hard work, education, and a bit of internal salesmanship can overcome the challenges to building comprehensive, unified customer data.
Maximizing the Monetization of Your Customer Data within the Boundaries of GDPR (NGDATA) describes how a Customer Data Platform helps to centralize control over your customer data, supports compliance with GDPR, and drives additional value.
Retailers Guide to Superior Customer Retention and Monetization (ZyloTech) gives retailers a four-step process to overcome the challenges of customer analytics and finally know your customers.
The Epic Return of Retail and the Journey Ahead (Amperity) discusses how an astounding level and pace of innovation, crowded and hyper-competitive marketplace, rising consumer expectations, and limited resources create opportunities for driving unprecedented growth.
Optimizing Customer Engagement Through Connected Data (RedPoint Global) Optimizing Customer Engagement Through Connected Data describes the types of data needed by a modern organization and different types of systems that provide partial or complete solutions.
Customer Data Platform Frequently Asked Questions (CDP Institute) describes how CDPs differ from DMPs, data lakes, and other types of systems; what's involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
The New CRM Guide (mParticle) CRM is changing and Direct-to-Consumer brands are leading the charge. Learn how Direct-to-Consumer brands like Venmo, GOAT, and Airbnb are redefining CRM for a new era.
Customer Data Platforms and Multi-Channel Decision Management (CDP Institute and Blue Venn) explains why combining a CDP and decision engine in the same system has important advantages in enabling cross-channel programs, speeding up deployment and reducing cost and complexity.
CDP Survey 2017 (CDP Institute) analyzes user interests, current systems, and state of CDP deployment. It explores differences in CDP use by industry, business size, and region.
Digital Checklist for Insurance (Lemnisk) offers a comprehensive checklist for benchmarking your audience profiles, use of online and offline, and omnichannel personalization.
How AI Can Transform Customer Engagement (SessionM) describes how SessionM uses AI to identify marketing opportunities that have the highest ROI for brands and ultimately provide a holistic understanding of customer behavior.
How Hospitality Brands Can Eliminate Data Silos and Activate All of their Customer Data (Amperity) shows how unifying and activating data from travel agencies, reservation logs, loyalty programs, mobile apps, and credit cards, lets hospitality brands maximize marketing performance.
Customer Data Platforms for B2B SaaS Marketing (CDP Institute and Lytics) describes the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs.
10 Ways Customer Data Platforms Differ From Data Management Platforms (Blueconic) clarifies the distinction between CDPs and DMPs.
Customer Data Platform: Spend Less, Achieve More (RedEye) presents the CDP as a natural evolution of the marketing database, creating a new era where the approaches of traditional direct marketing are finally applied to omni-channel marketing.
The Role of a Customer Data Platform in Personalization (CDP Institute and Evergage) explores the technology need for personalization and how a Customer Data Platform can make personalization easier to deliver.
Customer Engagement Is at the Heart of Digital Transformation (RedPoint Global) presents three imperatives that will accelerate companies' digital transformation efforts and meet the rising expectations of the omni-present customer.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One (CDP Institute and Tealium) provides a basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
How Marketers Are Using and Analyzing Customer Data (BlueVenn) provides exclusive survey results on how what data marketers collect, the tools they use to analyze it, and goals for the future.
The Secret to Intent-Based Marketing (Evergage) explains the role of intent in digital marketing, the analytics and tracking capabilities needed to support it, and how deep behavior data is necessary to support an effective intent-driven personalization strategy for your organization.
Guide to Cross-Channel Personalization (Fospha) shows how marketers can take control of their data, understand their customers, and activate their insights to personalise the customer experience and optimise the cost of customer acquisition, retention and lifetime value.
The Power of 1 (Evergage) describes the evolution of personalization and defines the four elements to look in a true real-time personalization platform.
Guide to Cross-Channel Attribution (Fospha) discusses how marketers can use a Customer Data Platform to transform their attribution modelling and assign true value to marketing activities in a world where the customer journey to conversion spans multiple channels, devices and sessions.
Path to AI-Powered One-To-One Marketing (Blueshift) explores the promise of one-to-one marketing, the challenges in fulfilling that promise, and how artificial intelligence can help.
The Value of Customer Data (NGDATA) explores why just having data isn’t enough – you need to create value out of your data by turning your insights gleaned into actions executed.
How Customer Data Mastery Will Determine Who Dominates the Air Travel Industry (Amperity) defines the path forward for airlines, exploring how to harness customer data and technology trends along with shifting consumer expectations to drive unprecedented growth..