Change Management Best Practices (ActionIQ) describes how CDPs fit into organizations now and in the future.
From Disparate Data to a 360-degree Customer View (Nominow) lists five easy steps for moving from separate data sources to a complete 360-degree customer view with a CDP.
Industry Update January 2020 (CDP Institute) describes trends and growth in the CDP industry in the second half of 2019.
CDP Beyond Marketing (CDP Institute and Informatica) explains how the best customer experiences require more than marketing.
Maximizing Moments of Truth (SAS) illustrates how context and real-time analytics can significantly improve customer experience.
Data Privacy & Security Survey (Wunderman Thompson Data) details the top privacy and security concerns for Americans today.
Citizen Developers and the Empowered Marketer (NGDATA) explores how this recent IT trend can help bank marketers.
A Marketer's Guide to Omnichannel Loyalty (SessionM) lists five of the best loyalty strategies for modern brands.
Rising Importance of a Customer Data Platform (FirstHive) describes a CDP's role as the central brain of marketing.
The Real-Time and Predictive Commerce Playbook for CMOs (SAS) presents retail strategies, tools and analytical solutions for customer experience.
Getting Started with a CDP: The Complete Guide (Segment) details the benefits of a CDP for any company.
10 Data-Driven Campaigns Everyone Should Be Running (Ascent360) explains how a CDP benefits B2C marketers.
Customer Data Platforms: A Foundation for Healthcare Change (Healthgrades) shows how CDPs can solve problems for healthcare organizations.
Building a Business Case for a Customer Data Platform (BlueConic) helps make a case for a CDP to executive teams.
Major-Life Purchase Marketing: Delivering Value With the Right Message at the Right Time (Jornaya) explains a strategic approach to MLP marketing.
A CDO's Guide to Customer Intelligence (Informatica) describes how today's management solutions can increase brand value and impact.
A Marketer's Guide to Below the Line Loyalty (SessionM) explains how B2C companies can optimize their loyalty programs.
Calculating the ROI of CDP (Arm Treasure Data) lists the reasons why a customer data platform is worth the investment.
CDP: The Engine of Your Loyalty Program (Nominow) details how to set up a loyalty program from strategy to implementation. (In Dutch.)
The Case for CDP Extensibility (CDP Institute and Evergage) explains how marketers can close the execution gap on their ideas.
Is a Customer Data Platform Right for Your Business? (CDP Institute and Manthan) explores how a CDP can help bring data and revenue together.
The Customer Data Guide to Sustainable Growth (Exponea) explains how to use data to create a superior customer experience.
A Buyer's Guide to Customer Engagement Platforms for Restaurants (SessionM) describes how restaurants can benefit from best-in-class martech.
How to Build a Data Foundation that Meets CCPA Compliance (Tealium) helps you prepare for the strictest data privacy law in United States history.
Retail Use Cases for a Customer Data Platform (QuickPivot) examines the challenges a CDP might address at a typical retailer.
Customer Journeys in Major-Life Purchase Markets (Jornaya) proposes a framework for smarter and safer interactions with MLP shoppers.
Understanding CDP Users: CDP Institute Member Survey 2019 (CDP Institute) analyzes how CDP users and vendors understand the purpose of a CDP.
Customer Data Excellence (BlueVenn) surveys almost 200 companies to show how they use CDPs to provide better customer experiences and improved business performance.
Why Your CDP Vision Must Include Engagement at the Individual Level (Evergage) explains the benefits of a combined CDP and personalization platform.
Using Customer Data Platforms: A Guide to Successful Data-Driven, Hyper-Personalized Marketing (HGS Digital) describes how CDPs connect data dots.
Revenue Operations (Zylotech) explains what revenue ops means for the B2B sales cycle and the results that can be expected in a revenue ops model.
Customer Marketing Challenges and Opportunities (Optimove) explains why it's important to market to existing customers, describes the roadblocks to success, and offers a checklist of features to look for in a customer marketing system.
Customer Data Platforms for Small and Midsize Business (CDPI and Pearl) explains how to most effectively use customer data.
Taking Advantage of Customer Data in a CDP (CDPI and Zylotech) explains how to remove the roadblock of manual analytics.
Everything You Need to Know About Customer Data Platform (HGS Digital) explains what a CDP is and how it can help your business.
Five Essentials for a Successful CDP Implementation (QuickPivot) details the best practices for managing a CDP implementation project.
Managing Infinite Customer Journeys (Optimove) explains the benefits of micro-segmentation and predictive behavior modeling.
Interactive Self-Assessment: Customer Analytics Benchmarking Survey (Manthan) is an interactive self-assessment which will help you understand your customer analytics needs.
Personalization at Scale (Lytics) explains the mindset and technology needed to get personalization right.
Recognizing Your Customers as Individuals (Arm Treasure Data) explains the importance of customer identity resolution.
The Guide to Advanced Segmentation (Optimove) describes a three-step approach to pinpointing customers' exact wants and needs.
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform (Leadspace and CDPI) explains how companies need to respond to the rise of customer data.
The 2019 CX Playbook (Lexer) explains the new rules of customer engagement in a step-by-step guide on how to apply data in CX.
The Ultimate Guide to Customer Database Solutions (QuickPivot) explores the pros and cons of six popular data storage platforms for marketers to consider.
9 Creative Email Tactics Used by Retailers (Optimove) explains how to include dynamic content in email campaigns.
Let's Look at the Data: Recent Surveys on Marketing Technology (CDP Institute) presents surveys on various marketing topics.
Handbook on Customer Data Platforms (Manthan) explains what retail marketers need to know about customer data platforms.
To CDP or Not to CDP? (BlueVenn) looks at various ways marketers can unify data to achieve a single customer view.
How to Identify Your Best Customers and Find More Just Like Them (Segment) explains how audience segments are the best way to deliver a consistent experience.
Unearth the Hidden Value in Your Data With Customer Analytics (Tealium) brings Brandon Purcell's expertise on insights-driven programs.
Customer Loyalty in the Relevancy Era (Zylotech) reviews the benefits and shortfalls of customer loyalty programs and how data analytics improves your business' efforts to better understand your most faithful customers.
ROI of AI Marketing (Blueshift) analyzes results of 3.9 billion marketing interactions to find the four levers of AI marketing success.
The Purpose and Value of the Customer Data Platform (Evergage) shows how CDPs help marketers gain a deep understanding of every customer and prospect across all touchpoints and interactions.
Why Your CRM Is No Longer Enough (QuickPivot) describes how CRMs and CDPs are built for different purposes and complement each other.
Navigating Martech (Lexer) explains the seven key platforms of martech and provides the key to the right tech.
Designing and Executing Methodologies for Data Collection, Enrichment, and Activation (Tealium) brings Ted Sfikas' expertise on data methodologies.
Calculating the ROI of a Customer Data (RedPoint) describes the best ways for martech professionals to use a CDP to create business value.
Intent Data for Account-Based Marketing (Lattice) explores the applications and weaknesses of intent data so that marketers can use it to best effect.
Analytics Starter Kit (Segment) provides a detailed plan for making the most of your customer data and finding the best tools for the job.
Internet of Things: How Marketers Can Survive the IoT Data Deluge (Treasure Data) describes what marketers should look for in CDPs that capture IoT data.
How to Build a Data Loving Culture (Lexer) uncovers what sets leading brands apart from the rest, and what you should do to rock your customers' world.
Why Account-Based Marketing Needs a Customer Data Platform (CDP Institute and Lattice) outlines the challenges marketers face with ABM and how a CDP can help.
The Enterprise Marketer's Guide to Customer Data Platforms (AgilOne) helps you understand why CDPs have gained momentum, what they are and are not, and how to choose the right CDP for your business.
Digital Transformation and the Customer Experience (NGData) describes how to use the power of a CDP to supercharge profitable growth and advocacy.
Demystifying Identity Resolution for Consumer Marketers (CDP Institute and Amperity) explains identity resolution and device matching methods so marketers can use them more effectively.
CDP in Financial Services (CDP Institute and Celebrus) shows how CDPs use modern technology and specialized design to create accurate, complete, and accessible customer data.
Right Ad, Right Message, Right Time (Lattice) describes the mechanics of B2B advertising programs, best practices for specific channels, and how predictive analytics can improve results.
MarTech Comparison Guide: What Makes a CDP Different? (BlueConic) shows how CDP differs from DMP, CRM, Data Warehouse, Campaign Management and Marketing Cloud.
A Marketer's Guide to Customer Data Platforms (BlueVenn) defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.
Scale Account-Based Marketing with Predictive Analytics (Lattice) starts with ABM basics and then shows how predictive analytics makes high-volume ABM a reality.
The Complete Guide to Customer Data Platforms (mParticle) explores one of the most talked-about technologies in the past few years. Learn the ins and outs of CDPs and how they can help you create a winning customer data strategy across channels and devices.
Retailers Guide to Superior Customer Retention and Monetization (ZyloTech) gives retailers a four-step process to overcome the challenges of customer analytics and finally know your customers.
The Epic Return of Retail and the Journey Ahead (Amperity) discusses how an astounding level and pace of innovation, crowded and hyper-competitive marketplace, rising consumer expectations, and limited resources create opportunities for driving unprecedented growth.
Optimizing Customer Engagement Through Connected Data (RedPoint Global) Optimizing Customer Engagement Through Connected Data describes the types of data needed by a modern organization and different types of systems that provide partial or complete solutions.
Customer Data Platform Frequently Asked Questions (CDP Institute) describes how CDPs differ from DMPs, data lakes, and other types of systems; what's involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
The New CRM Guide (mParticle) CRM is changing and Direct-to-Consumer brands are leading the charge. Learn how Direct-to-Consumer brands like Venmo, GOAT, and Airbnb are redefining CRM for a new era.
Customer Data Platforms and Multi-Channel Decision Management (CDP Institute and Blue Venn) explains why combining a CDP and decision engine in the same system has important advantages in enabling cross-channel programs, speeding up deployment and reducing cost and complexity.
How Hospitality Brands Can Eliminate Data Silos and Activate All of their Customer Data (Amperity) shows how unifying and activating data from travel agencies, reservation logs, loyalty programs, mobile apps, and credit cards, lets hospitality brands maximize marketing performance.
Customer Data Platforms for B2B SaaS Marketing (CDP Institute and Lytics) describes the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs.
How Customer Data Platforms Differ From Data Management Platforms (Blueconic) clarifies the distinction between CDPs and DMPs.
The Role of a Customer Data Platform in Personalization (CDP Institute and Evergage) explores the technology need for personalization and how a Customer Data Platform can make personalization easier to deliver.
Customer Engagement Is at the Heart of Digital Transformation (RedPoint Global) presents three imperatives that will accelerate companies' digital transformation efforts and meet the rising expectations of the omni-present customer.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One (CDP Institute and Tealium) provides a basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
How Marketers Are Using and Analyzing Customer Data (BlueVenn) provides exclusive survey results on how what data marketers collect, the tools they use to analyze it, and goals for the future.
The Power of 1 (Evergage) describes the evolution of personalization and defines the four elements to look for in a true real-time personalization platform.
Path to AI-Powered One-To-One Marketing (Blueshift) explores the promise of one-to-one marketing, the challenges in fulfilling that promise, and how artificial intelligence can help.
The Value of Customer Data (NGDATA) explores why just having data isn’t enough – you need to create value out of your data by turning your insights gleaned into actions executed.
How Customer Data Mastery Will Determine Who Dominates the Air Travel Industry (Amperity) defines the path forward for airlines, exploring how to harness customer data and technology trends along with shifting consumer expectations to drive unprecedented growth..