Navigating Martech (Lexer) explains the seven key platforms of martech and provides the key to the right tech.
An Innovator's Guide to B2B Customer Data Platforms (CDP Institute and Radius) explains why B2B CDPs are different and what buyers should look for in a B2B system.
CDP Institute Europe Member Survey (CDP Institute) survey explores how European businesses are using CDPs to unify their customer data.
Finding the Right CDP for Financial Services (CDP Institute and Lemnisk) walks marketers through a step-by-step process for a successful CDP project.
Unearth the Hidden Value in Your Data with Customer Analytics (Tealium) gets advice from Forrester analyst Brandon Purcell on how to transform data into insights-driven programs.
Calculating the ROI of a Customer Data (RedPoint) describes the best ways for martech professionals to use a CDP to create business value.
The ROI in a Customer Data Platform (Arm Treasure Data) explores how enterprises can use customer data to drive their success.
Intent Data for Account-Based Marketing (Lattice) explores the applications and weaknesses of intent data so that marketers can use it to best effect.
Evolution of Data Platforms (Radius) describes how B2B platforms have changed in the post-Big Data era.
Analytics Starter Kit (Segment) provides a detailed plan for making the most of your customer data and finding the best tools for the job.
Internet of Things: How Marketers Can Survive the IoT Data Deluge (Treasure Data) describes what marketers should look for in CDPs that capture IoT data.
How a CDP Can Boost the Bottom Line at Your Retail Bank (QuickPivot) shows how a Customer Data Platform helps banks move beyond marketing automation to take full advantage of their customer data.
How to Build a Data Loving Culture (Lexer) uncovers what sets leading brands apart from the rest, and what you should do to rock your customers' world.
How Dirty Is Your Data? (Tealium) helps readers categorize the different types of customer data and provides guidelines on how to govern it.
Predictive Analytics and CDPs (RedEye) describes the importance of predictive modeling in modern marketing and how CDPs make predictive modeling possible.
CDP Industry in Europe (CDP Institute) describes the unique characteristics of European CDP vendors.
5 Bad Data Lies (Radius) gets to the truth about 5 bad data lies that could be limiting your revenue potential, and how to transform data into a revenue driver.
Selecting the Right Data Warehouse for Analytics (Segment) defines a cloud data warehouse, explains why you need one, and describes evaluation criteria to consider.
Why Account-Based Marketing Needs a Customer Data Platform (CDP Institute and Lattice) outlines the challenges marketers face with ABM and how a CDP can help.
CDP Industry Update June 2018 (CDP Institute) describes the growth of the CDP industry through June 2018.
How a Customer Data Platform Breeds Email Innovation (QuickPivot) shows how a CDP can help marketers implement a more profitable, creative, and personalized email strategy.
The Enterprise Marketer's Guide to Customer Data Platforms (AgilOne) helps you understand why CDPs have gained momentum, what they are and are not, and how to choose the right CDP for your business.
Building a Foundation for Analytics Success Through Data Governance (Tealium) presents recommendations from Joe Christopher of Blast Analytics & Marketing for how to build a data-driven culture.
Digital Transformation and the Customer Experience (NGData) describes how to use the power of a CDP to supercharge profitable growth and advocacy.
Why Your Data Strategy Is Your B2B Strategy (Radius) shows what teams can do with great data coupled with tools that unify and reveal insights.
Demystifying Identity Resolution for Consumer Marketers (CDP Institute and Amperity) explains identity resolution and device matching methods so marketers can use them more effectively.
CDP in Financial Services (CDP Institute and Celebrus) shows how CDPs use modern technology and specialized design to create accurate, complete, and accessible customer data.
Right Ad, Right Message, Right Time (Lattice) describes the mechanics of B2B advertising programs, best practices for specific channels, and how predictive analytics can improve results.
3 Reasons Why Customer Journeys Fail (Alterian) explains why your your ten-year-old customer journey map approach isn't working anymore.
Customer Data Platform or Marketing Automation? (QuickPivot) examines the differences between CDP and marketing automation systems and how they can work together to increase each system's value.
MarTech Comparison Guide: What Makes a CDP Different? (BlueConic) shows how CDP differs from DMP, CRM, Data Warehouse, Campaign Management and Marketing Cloud.
A Marketer's Guide to Customer Data Platforms (BlueVenn) defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.
Scale Account-Based Marketing with Predictive Analytics (Lattice) starts with ABM basics and then shows how predictive analytics makes high-volume ABM a reality.
The Complete Guide to Customer Data Platforms (mParticle) explores one of the most talked-about technologies in the past few years. Learn the ins and outs of CDPs and how they can help you create a winning customer data strategy across channels and devices.
Age of the Adaptive Marketer (Alterian) describes the seven changes that marketers must make to provide a personal and consistently relevant Adaptive Customer Experience™ inthe moment across all touch points.
Predictive Modeller (RedEye) describes how RedEye's modeling tool gives the marketer the capability to personalise multi-stage, multi-channel campaigns around key outcomes, such as purchase, churn and lifetime value.
Where to Start with Customer Data Platforms (CDP Institute and Fospha) describes how careful planning, hard work, education, and a bit of internal salesmanship can overcome the challenges to building comprehensive, unified customer data.
Maximizing the Monetization of Your Customer Data within the Boundaries of GDPR (NGDATA) describes how a Customer Data Platform helps to centralize control over your customer data, supports compliance with GDPR, and drives additional value.
The CDP Opportunity (Tealium) explores how brands can leverage Customer Data Platforms to create timely, relevant, and personalized experiences.
Retailers Guide to Superior Customer Retention and Monetization (ZyloTech) gives retailers a four-step process to overcome the challenges of customer analytics and finally know your customers.
Powering Growth by Collecting the Right Data (Segment) helps marketers identify the data they need for growth, key metrics for popular growth models, and a model for ensuring data quality.
The Epic Return of Retail and the Journey Ahead (Amperity) discusses how an astounding level and pace of innovation, crowded and hyper-competitive marketplace, rising consumer expectations, and limited resources create opportunities for driving unprecedented growth.
Optimizing Customer Engagement Through Connected Data (RedPoint Global) Optimizing Customer Engagement Through Connected Data describes the types of data needed by a modern organization and different types of systems that provide partial or complete solutions.
Customer Data Platform Frequently Asked Questions (CDP Institute) describes how CDPs differ from DMPs, data lakes, and other types of systems; what's involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
The New CRM Guide (mParticle) CRM is changing and Direct-to-Consumer brands are leading the charge. Learn how Direct-to-Consumer brands like Venmo, GOAT, and Airbnb are redefining CRM for a new era.
Today's Most Powerful Martech Duo: The CDP and DSP (Tealium) describes how partnering a DSP with a robust CDP allows marketers to connect all of the great data they are acquiring and enrich and activate it to drive more meaningful moments for their clients.
Customer Data Platforms and Multi-Channel Decision Management (CDP Institute and Blue Venn) explains why combining a CDP and decision engine in the same system has important advantages in enabling cross-channel programs, speeding up deployment and reducing cost and complexity.
CDP Survey 2017 (CDP Institute) analyzes user interests, current systems, and state of CDP deployment. It explores differences in CDP use by industry, business size, and region.
Digital Checklist for Insurance (Lemnisk) offers a comprehensive checklist for benchmarking your audience profiles, use of online and offline, and omnichannel personalization.
How AI Can Transform Customer Engagement (SessionM) describes how SessionM uses AI to identify marketing opportunities that have the highest ROI for brands and ultimately provide a holistic understanding of customer behavior.
Customer Marketing Challenges and Opportunities (Optimove) explains why it’s important to market to existing customers, describes the roadblocks to success, and offers a checklist of features to look for in a customer.
How Hospitality Brands Can Eliminate Data Silos and Activate All of their Customer Data (Amperity) shows how unifying and activating data from travel agencies, reservation logs, loyalty programs, mobile apps, and credit cards, lets hospitality brands maximize marketing performance.
Customer Data Platforms for B2B SaaS Marketing (CDP Institute and Lytics) describes the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs.
10 Ways Customer Data Platforms Differ From Data Management Platforms (Blueconic) clarifies the distinction between CDPs and DMPs.
Customer Data Platform: Spend Less, Achieve More (RedEye) presents the CDP as a natural evolution of the marketing database, creating a new era where the approaches of traditional direct marketing are finally applied to omni-channel marketing.
The Role of a Customer Data Platform in Personalization (CDP Institute and Evergage) explores the technology need for personalization and how a Customer Data Platform can make personalization easier to deliver.
Customer Engagement Is at the Heart of Digital Transformation (RedPoint Global) presents three imperatives that will accelerate companies' digital transformation efforts and meet the rising expectations of the omni-present customer.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One (CDP Institute and Tealium) provides a basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
How Marketers Are Using and Analyzing Customer Data (BlueVenn) provides exclusive survey results on how what data marketers collect, the tools they use to analyze it, and goals for the future.
The Secret to Intent-Based Marketing (Evergage) explains the role of intent in digital marketing, the analytics and tracking capabilities needed to support it, and how deep behavior data is necessary to support an effective intent-driven personalization strategy for your organization.
Guide to Cross-Channel Personalization (Fospha) shows how marketers can take control of their data, understand their customers, and activate their insights to personalise the customer experience and optimise the cost of customer acquisition, retention and lifetime value.
The Power of 1 (Evergage) describes the evolution of personalization and defines the four elements to look in a true real-time personalization platform.
Guide to Cross-Channel Attribution (Fospha) discusses how marketers can use a Customer Data Platform to transform their attribution modelling and assign true value to marketing activities in a world where the customer journey to conversion spans multiple channels, devices and sessions.
Path to AI-Powered One-To-One Marketing (Blueshift) explores the promise of one-to-one marekting, the challenges in fulfilling that promise, and how artificial intelligence can help.
The Value of Customer Data (NGDATA) explores why just having data isn’t enough – you need to create value out of your data by turning your insights gleaned into actions executed.
A Better Way to Define Your VIPs (Optimove) offers a pre-programmed Excel template and step-by-step guide to selecting your most valuable customers.
Future of Personalization (Lytics) shows how marketers can unify and transform customer data into marketing return on investment.
How Customer Data Mastery Will Determine Who Dominates the Air Travel Industry (Amperity) defines the path forward for airlines, exploring how to harness customer data and technology trends along with shifting consumer expectations to drive unprecedented growth..
The Comprehensive Guide to Re-engaging Churned Customers (Optimove) describes the importance of churn, how data can distinguish different types of churned customers, actions to win back churned customers, and optimization techniques to improve results over time.