Impact Study: A 3 step guide to driving customer centricity with big data (NGDATA) explains how financial services organizations can harness their customer information.
Glossary of CDP-Related Terms (CDP Institute) defines important concepts relating to the CDP industry.
Industry Update January 2021 (CDP Institute) describes trends and growth in the CDP industry in the second half of 2020.
10 Data-Driven Campaigns Everyone Should Be Running (Ascent360) explains how a CDP benefits B2C marketers.
7 Foundational, Insight-Led Customer Journeys for Every Lifecycle Stage (Lexer) explains the strategy behind automated acquisition, growth, and retention campaigns that can be activated using a CDP.
Identity Resolution: A guide to the post-cookie world (Segment) details what you need to watch out for in designing your identity strategy.
Welcome to the Next Generation of Personalization (CDP Institute and Cheetah Digital) explores the value and advantages of next-generation personalization techniques.
Omnichannel Marketing Excellence (BlueVenn) ranks 235 organizations for their marketing maturity across four pillars.
What's a Customer Data Platform? The Ultimate Guide to CDPs (Data Talks) details how a CDP helps you gather and act on customer data.
Customer Data Platforms For B2B Marketers: Questions and Answers (CDP Institute and Zylotech) brings you up to speed with CDP capabilities.
2030, Today (Segment) gauges current trends and future predictions regarding digital transformation.
The Ultimate Guide to AI Markeitng (Blueshift) explains how to take advantage of the AI opportunity.
Customer Data Platform Industry in APAC (CDP Institute) describes the current CDP landscape in the region with commentary from local practitioners.
Improving Marketing's Operational Efficiency with Modern Tech (BlueConic) explains how a CDP helps brands transform their marketing.
The Definitive Guide to Customer Data Platforms (Tealium) covers everything you need to know about the people, process and technology behind maximizing the value of a Customer Data Platform.
Artificial Intelligence in Customer Data Platforms (CDP Institute and FirstHive) details how marketers can effectively use data.
Working With Customer Data: From Collection to Activation (Acquia) details how companies should approach the four phases of customer data management.
CDP Deployment: Lessons from the Field (CDP Institute and Treasure Data) explains what does and doesn't work when implementing a CDP.
Better Customer Experience, Better Business (Data Talks) describes how a CDP can help you satisfy your customers.
Customer Data Management: CDP Institute Member Survey 2020 (CDP Institute) offers fresh data on data unification, martech best practices, and privacy management.
Artificial Intelligence and Customer Analytics (Acquia) provides an overview of high-level problems machine learning can address.
Guide to Multi-Touch Attribution (BlueVenn) details what attribution modeling is and how it can help rate campaigns and decisions.
The customer data platform advantage: How CDP compares to CRM and DMP (Microsoft) explains the strengths of each type of platform.
Loyalty is Lucrative: A Practical Guide to Driving the Second Sale (Lexer) explains how to turn one-time buyers into repeat buyers by using a CDP to deliver timely, personalized messages to high-value audiences.
Masterclass: CDP Fundamentals (Data Talks) explains how to grow your business and provide world-class CX.
The New Era of Dynamic Marketing: 5 Principles for Creating Meaningful Customer Experiences (Tealium) explains how to turn customer data into actionable insights.
What Is a CDP? And What Isn't a CDP? Customer Data Platforms, Explained (BlueConic) describes what the CDP is designed to do.
3 Key Standards for Marketers to Establish Customer Identity (Zeotap) explains how to prepare for a cookie-less future.
The Definitive Guide to Customer Data Platforms (Segment) explains who in your business can benefit from a CDP.
Reimagining Offline-to-Online Retail With D2C E-Commerce (Netcore) describes how retailers can solidify this important transition.
4 Steps to Acquiring High-Value Customers (Lexer) walks through the process of defining lookalike audiences based on your highest-value customers in order to drive improvements in customer acquisition and revenue growth.
Real-Time Customer Engagement in Practice (Redpoint) details four tactics to optimizing engagement efforts.
One Decade, Four Data Revolutions (Zeotap) describes how data and identity practices have changed over the years.
Gaining Value from a Customer Data Platform (CDP Institute and NGDATA) details how to optimize unified profiles and other CDP features.
Artificial Intelligence and the Future of Marketing (Tealium) analyzes how marketing professionals are using AI and machine learning.
How to Unlock Customer Insight and Value with Third-Party Data (Lexer) explains why third-party data is more valuable within a CDP and how to use that data to power customer insights, acquisition, and growth.
Marketing Cloud Suite vs. Best-of-Breed Approach (BlueConic) details why enterprises are turning to CDPs to power their martech stacks.
The Post COVID-19 Marketing Playbook (Netcore) outlines how companies can recover after the lockdown.
Is It Time to Embrace the Universal ID? (Zeotap) explores how marketers can link customer identities to assets.
Competing on the Basis of Customer Experience (Redpoint) describes how brands can deliver superior CX.
CDP for Resort Marketing (Ascent360) details how a customer data platform can address the special challenges faced by resort marketers.
The Way We Shop: Getting at the Heart of Customer Loyalty (QuickPivot) details what today's consumers find most important about their interactions with brands.
Customer Data Platform Industry in Europe 2020 (CDP Institute) describes industry growth and trends in Europe.
A Marketer's Primer on Data Activation (Blueshift) educates marketers on how they can deliver game-changing, repeatable growth.
Why Your CDP Needs a Brain (CDP Institute and Optimove) makes the case for the use of an embedded decision engine.
Personalization Playbook: The E-Commerce Marketer's Guide to Deep Personalization (Netcore) details how to use martech to optimize customer experience.
Change Management Best Practices (ActionIQ) describes how CDPs fit into organizations now and in the future.
Redefining Digital Transformation in the Banking & Financial Services Industry (Netcore) details how the BFSI industry can meet evolving CX expectations.
CDP Beyond Marketing (CDP Institute and Informatica) explains how the best customer experiences require more than marketing.
Maximizing Moments of Truth (SAS) illustrates how context and real-time analytics can significantly improve customer experience.
Citizen Developers and the Empowered Marketer (NGDATA) explores how this recent IT trend can help bank marketers.
Rising Importance of a Customer Data Platform (FirstHive) describes a CDP's role as the central brain of marketing.
The Real-Time and Predictive Commerce Playbook for CMOs (SAS) presents retail strategies, tools and analytical solutions for customer experience.
Customer Data Platforms: A Foundation for Healthcare Change (Healthgrades) shows how CDPs can solve problems for healthcare organizations.
Building a Business Case for a Customer Data Platform (BlueConic) helps make a case for a CDP to executive teams.
A CDO's Guide to Customer Intelligence (Informatica) describes how today's management solutions can increase brand value and impact.
Calculating the ROI of CDP (Treasure Data) lists the reasons why a customer data platform is worth the investment.
The Case for CDP Extensibility (CDP Institute and Evergage) explains how marketers can close the execution gap on their ideas.
Retail Use Cases for a Customer Data Platform (QuickPivot) examines the challenges a CDP might address at a typical retailer.
Understanding CDP Users: CDP Institute Member Survey 2019 (CDP Institute) analyzes how CDP users and vendors understand the purpose of a CDP.
Customer Data Excellence (BlueVenn) surveys almost 200 companies to show how they use CDPs to provide better customer experiences and improved business performance.
Why Your CDP Vision Must Include Engagement at the Individual Level (Evergage) explains the benefits of a combined CDP and personalization platform.
Using Customer Data Platforms: A Guide to Successful Data-Driven, Hyper-Personalized Marketing (HGS Digital) describes how CDPs connect data dots.
Revenue Operations (Zylotech) explains what revenue ops means for the B2B sales cycle and the results that can be expected in a revenue ops model.
Customer Marketing Challenges and Opportunities (Optimove) explains why it's important to market to existing customers, describes the roadblocks to success, and offers a checklist of features to look for in a customer marketing system.
Taking Advantage of Customer Data in a CDP (CDPI and Zylotech) explains how to remove the roadblock of manual analytics.
Everything You Need to Know About Customer Data Platform (HGS Digital) explains what a CDP is and how it can help your business.
Five Essentials for a Successful CDP Implementation (QuickPivot) details the best practices for managing a CDP implementation project.
Managing Infinite Customer Journeys (Optimove) explains the benefits of micro-segmentation and predictive behavior modeling.
Personalization at Scale (Lytics) explains the mindset and technology needed to get personalization right.
Recognizing Your Customers as Individuals (Treasure Data) explains the importance of customer identity resolution.
The Guide to Advanced Segmentation (Optimove) describes a three-step approach to pinpointing customers' exact wants and needs.
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform (Leadspace and CDPI) explains how companies need to respond to the rise of customer data.
The Ultimate Guide to Customer Database Solutions (QuickPivot) explores the pros and cons of six popular data storage platforms for marketers to consider.
9 Creative Email Tactics Used by Retailers (Optimove) explains how to include dynamic content in email campaigns.
Let's Look at the Data: Recent Surveys on Marketing Technology (CDP Institute) presents surveys on various marketing topics.
Customer Loyalty in the Relevancy Era (Zylotech) reviews the benefits and shortfalls of customer loyalty programs and how data analytics improves your business' efforts to better understand your most faithful customers.
ROI of AI Marketing (Blueshift) analyzes results of 3.9 billion marketing interactions to find the four levers of AI marketing success.
The Purpose and Value of the Customer Data Platform (Evergage) shows how CDPs help marketers gain a deep understanding of every customer and prospect across all touchpoints and interactions.
Intent Data for Account-Based Marketing (Lattice) explores the applications and weaknesses of intent data so that marketers can use it to best effect.
Why Account-Based Marketing Needs a Customer Data Platform (CDP Institute and Lattice) outlines the challenges marketers face with ABM and how a CDP can help.
CDP in Financial Services (CDP Institute and Celebrus) shows how CDPs use modern technology and specialized design to create accurate, complete, and accessible customer data.
Right Ad, Right Message, Right Time (Lattice) describes the mechanics of B2B advertising programs, best practices for specific channels, and how predictive analytics can improve results.
A Marketer's Guide to Customer Data Platforms (BlueVenn) defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.
Scale Account-Based Marketing with Predictive Analytics (Lattice) starts with ABM basics and then shows how predictive analytics makes high-volume ABM a reality.
Customer Data Platform Frequently Asked Questions (CDP Institute) describes how CDPs differ from DMPs, data lakes, and other types of systems; what's involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
Customer Data Platforms and Multi-Channel Decision Management (CDP Institute and BlueVenn) explains why combining a CDP and decision engine in the same system has important advantages in enabling cross-channel programs, speeding up deployment and reducing cost and complexity.
Customer Data Platforms for B2B SaaS Marketing (CDP Institute and Lytics) describes the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs.
The Role of a Customer Data Platform in Personalization (CDP Institute and Evergage) explores the technology need for personalization and how a Customer Data Platform can make personalization easier to deliver.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One (CDP Institute and Tealium) provides a basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
The Power of 1 (Evergage) describes the evolution of personalization and defines the four elements to look for in a true real-time personalization platform.