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From the Library
Customer Data Platform Industry in APAC
The CDP Institute describes the current CDP landscape in the region with commentary from local practitioners. Download now.
Improving Marketing's Operational Efficiency with Modern Tech
BlueConic explains how a CDP helps brands transform their marketing. Download now.
The Definitive Guide to Customer Data Platforms
Segment details who in your business can benefit from a CDP. Download now.
From the Video Collection
Accelerating Digital Transformation
Acxiom and Exponea provide you with a step by step guide to help you build out and accelerate your transformation roadmap.
Recommendations Gone Wrong Feat. Rahul Subramanian
Meet Raj, the self-proclaimed Natural Recommender, who believes nothing, rather no-one can beat him when it comes to giving the right recommendations!
CDP: Is it Really Your Single Source of Truth for Sales and Marketing?
Leadspace Founder and CTO Amnon Mishor reveals the incredible promise of customer data platforms and what they mean for B2B Sales and Marketing in particular.
From the Blog
3 steps of marketing measurement: Design, collect and measure
To measure average speed of a car halfway through a given distance it is critical to design activities that account for this measurement objective. Read more.
Twilio has acquired Segment. Why? And was it a good idea?
Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B. Read more.
Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution
To build or not to build. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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