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From the Library
4 Steps to Acquiring High-Value Customers
Lexer walks through the process of defining lookalike audiences in order to drive improvements in customer acquisition and revenue growth. Download now.
Change Management Best Practices
ActionIQ describes how CDPs fit into organizations now and in the future. Download now.
Anonymous Retail Case Study
SessionM explains how they constructed a successful loyalty program. Download now.
From the Video Collection
Breaking Down Data Silos to Build a Better Customer Experience
Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
Expanding the Account Universe
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Three Signs You Need a Customer Data Platform
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
From the Blog
How to Measure the Impact of a Customer Data Platform (CDP)
According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important. Read more.
Customer Experience - The unlikely cure to the slowdown
Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession. Read more.
AI, Big Data and kids: The potential and threat posed by biometrics
Artificial intelligence is increasingly part of sales, marketing, customer service and production. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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