From the Library
From the Video Collection
Key differences between CDPs and DMPs, top benefits of each technology, how they co-exist, and why pairing them drives a more powerful marketing stack.
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines' AI-platform and data foundation.
Dr. Markus Wuebben (founder of CrossEngage) explains how a CDP cuts through problems and gives marketers unparalleled opportunities for connection and relationship maintenance.
From the Blog
In today's digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with. Read more.
In today's content and product-saturated marketplace, personalization is the key to standing apart from the competition. Read more.
During the height of the crisis the UK Office of National Statistics announced that just under 50% of employed adults in the UK were working from home. Read more.