The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
CDP Institute provides a simple checklist of items required for a system to be considered a CDP. Download now.
CDP Institute and Evergage explores the technology need for personalization and how a Customer Data Platform can make personalization easier to deliver. Download now.
From the Video Collection
How a CDP enables brands to liberate transaction data to drive targeted, profitable promotions quickly and easily.
Jared Geurts, Senior Director, Analytics, Utah Jazz explains how this NBA team unlocked the power of its customer data to offer personalized ticket packages and offers.
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns
From the Blog
Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers.. Read more.
In today’s demanding marketing orb, every marketer’s quiver has to be armed with customized reports filled with the most recent data. Read more.
This week we saw interesting and exciting announcements from Adobe and Salesforce. Read more.