The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
BlueVenn provides exclusive survey results on what data marketers collect, the tools they use to analyze it, and goals for the future. Download now.
From the Video Collection
Holly Arrowsmith, Marketing Manager for Social Media at SEEK, discusses how SEEK established industry-leading CX practices.
Rebecca Stone, VP Demand Generation, tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
From the Blog
The relationship between companies and consumers is increasingly complex. Read more.
Is retail finally getting serious about customer data? Read more.