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From the Library
Industry Update July 2019
The CDPI describes trends and growth in the CDP industry in the first half of 2019. Download now.
The Complete CDP Evaluation Guide
ActionIQ helps find the right solution to empower a marketing team. Download now.
CDP Evaluation Guide - Outputs
The CDPI lists questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Download now.
From the Video Collection
How Curology Delivers High-Performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
Panel: What Drives Loyalty and How Much Effect Do We Have On It?
Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr) and Daniel Wiesenfeld (Customer Analytics, J.Jill) discuss driving loyalty.
Tumi's CDP Journey
Charlie Cole, Chief Digital Officer of Tumi, describes how Tumi created alignment across all customer-facing teams to harness the full potential of a CDP, and the results that followed.
From the Blog
Are digital marketers losing sight of the value in connecting online and offline identity data?
It will come as no surprise to this group that the options for and use of Customer Data Platforms (CDP) are on the rise. Read more.
The Future of Customer Data Platforms Needs to be Vertical
Last year saw a lot of debates on CDPs and whether they truly represent the "holy grail" of centralizing disparate data sources and simplifying complex orchestration processes. Read more.
Successful Marketing Campaigns Begin with Customer Data and Machine Learning
If you're a data scientist, you're familiar with the many processes data must go through before it can be used for machine learning models and analytics. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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