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From the Library
Atelier Goldner Schnitt Case Study
CrossEngage details how the fashion retailer used machine learning to extend its contribution margin. Download now.
Lids Case Study
Acquia explains how the CDP standardized data from an existing loyalty program and provided insights. Download now.
A Marketer's Primer on Data Activation
Blueshift educates marketers on how they can deliver game-changing, repeatable growth. Download now.
From the Video Collection
Informed customers are less frustrated customers
Discover how Telenet succeeded in reducing churn propensity, lowering broad marketing costs, while improving customer loyalty by integrating NGDATA's solution within the different existing IT solutions.
CDPs and DMPs: Differences, Benefits and How They Coexist
Key differences between CDPs and DMPs, top benefits of each technology, how they co-exist, and why pairing them drives a more powerful marketing stack.
Why CDPs Need Data Analytics
How demographic, behavioral and predictive analytics can be combined in a CDP to enable marketers to uncover the next best action for each customer.
From the Blog
Customer Data Platform: five key benefits
What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players? Read more.
How to Convert One-Time Buyers Into Two-Time Buyers (and Beyond)
Two-time buyers are nine times more likely to make repeat purchases than one-time buyers. Read more.
How to Measure the Impact of a Customer Data Platform (CDP)
According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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