The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
CDP Institute and Pearl explain how to most effectively use customer data. Download now.
Element explains what a CDP is and how it can help your business. Download now.
From the Video Collection
Hear from the brilliant B2B marketers, operators, and sales leaders that use Radius to find buyers, revenue, and truth.
Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
Charlie Cole, Chief Digital Officer of Tumi describes how Tumi created alignment across all customer-facing teams to harness the full potential of a CDP, and the results that followed.
From the Blog
Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers.. Read more.
In today’s demanding marketing orb, every marketer’s quiver has to be armed with customized reports filled with the most recent data. Read more.
This week we saw interesting and exciting announcements from Adobe and Salesforce. Read more.