The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
QuickPivot details the best practices for managing a CDP implementation project. Download now.
From the Video Collection
BlueVenn Principal Consultant Jim Kelly explores multi-channel customer journeys in detail and discusses concepts such as ‘cross-journey communication’ to manage the customer experience.
Pini Yakuel, CEO and Founder of Optimove, discusses the past year, the current state of affairs, and looks into the future, taking innately intelligent marketing from concept to reality.
Chris Chapo of The Gap shares his lessons and insights from driving a data science & analytics transformation across a global enterprise where understanding the customer is key to success.
From the Blog
Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner. Read more.
Who “owns” the customer experience at your company? Read more.