The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr) and Daniel Wiesenfeld (Customer Analytics, J.Jill) discuss driving loyalty.
Charlie Cole, Chief Digital Officer of Tumi, describes how Tumi created alignment across all customer-facing teams to harness the full potential of a CDP, and the results that followed.
From the Blog
It will come as no surprise to this group that the options for and use of Customer Data Platforms (CDP) are on the rise. Read more.
Last year saw a lot of debates on CDPs and whether they truly represent the "holy grail" of centralizing disparate data sources and simplifying complex orchestration processes. Read more.
If you're a data scientist, you're familiar with the many processes data must go through before it can be used for machine learning models and analytics. Read more.