The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
RedPoint Global presents three imperatives that will accelerate companies' digital transformation efforts and meet the rising expectations of the omni-present customer. Download now.
AgilOne helps you understand why CDPs have gained momentum, what they are and are not, and how to choose the right CDP for your business. Download now.
From the Video Collection
Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can be a brand-building strategy.
QuickPivot's Laura Tentas explains how important a Customer Data Platform is to draw real-time actionable insights from their Marketing Automation Platform.
Vicki Nolan, Senior Digital Marketing Manager of Travis Perkins, discusses the results predictive analytics has produced for the company.
From the Blog
When it comes to your experimentation program, your experiments are only as powerful as the data you use. Read more.
After a day of mountain biking in the Kosiosko Royal National Park in Australia’s Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence... Read more.