The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
Bob's Discount Furniture explains how BlueConic fit into a larger vision of their digital transformation and explains what it takes to put customers at the center of the enterprise.
QuickPivot's Laura Tentas describes the differences between a Customer Data Platform and a CRM.
This video describes how Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.
From the Blog
Published in 2007, Tom Davenport's Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage. Read more.
While attending a recent technology conference, I knew almost everyone except for a few new attendees. Read more.