From the Library
From the Video Collection
Learn how you can turn everyday customer data into exceptional customer experiences to increase incremental behavior!
In this webinar, you get: a framework to understand your business challenge, sample RFP questions based on your data strategy, and tips on structuring an RFP to cover what you need from a CDP.
Barak Libai (IDC), Jackson Jeyanayagam (Boxed.com), Darren Lovern (Fortuna) and Lev Peker (Adorama) discuss marketing strategies in customer-centric brands.
From the Blog
According to Michael Leboeuf, "A satisfied customer is the best business strategy of all". Read more.
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP's Key Differentiator
"What should I be looking for in a CDP?" This is the first question from nearly every brand that's in the market for a Customer Data Platform. Read more.