The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
Jackson Jeyanayagam, Chief Marketing Officer, Boxed.com, discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.
Vicki Nolan, Senior Digital Marketing Manager of Travis Perkins, discusses the results predictive analytics has produced for the company.
QuickPivot's Laura Tentas explains how important a Customer Data Platform is to draw real-time actionable insights from their Marketing Auomation Platform.
From the Blog
Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit
In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. Read more.
The Asia-Pacific region is the world’s fast-growing economy. Read more.
It will come as no surprise to this group that the options for and use of Customer Data Platforms (CD) are on the rise. Read more.