From the Library
From the Video Collection
See various analytics tools in action in the Smartech app.
Rebecca Stone, VP Demand Generation, tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
From the Blog
According to Michael Leboeuf, "A satisfied customer is the best business strategy of all". Read more.
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP's Key Differentiator
"What should I be looking for in a CDP?" This is the first question from nearly every brand that's in the market for a Customer Data Platform. Read more.