The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
This video portrays the otherwise invisible customer heroes who fill CRM with life.
Learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven.
How a Unified Customer Profile sets Evergage apart from vendors who tout personalization but can't provide a complete picture of each visitor's true interests and intent.
From the Blog
According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of marketers with a CDP to execute highly relevant campaigns. Read more.
One of the things I enjoy most about my role is meeting with people in all types of organizations and from all sorts of industries around the world. Read more.