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From the Library
Customer Data Platorm RFP Template
CDP Institute presents a standard template for a CDP Request for Proposal. Download now.
Customer Data Platforms for Small and Midsize Business
CDP Institute and Pearl explain how to most effectively use customer data. Download now.
Everything You Need to Know About Customer Data Platform
Element explains what a CDP is and how it can help your business. Download now.
From the Video Collection
What Does Radius Do? Customers Explain (Radius)
Hear from the brilliant B2B marketers, operators, and sales leaders that use Radius to find buyers, revenue, and truth.
Panel: What Drives Loyalty and How Much Effect Do We Have On It? (Optimove)
Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
Tumi's CDP Journey (AgilOne)
Charlie Cole, Chief Digital Officer of Tumi describes how Tumi created alignment across all customer-facing teams to harness the full potential of a CDP, and the results that followed.
From the Blog
Expected Excellence - The Growing Demand for Personalisation
According to Forrester, “A laser-like focus on Customer Experience (CX) is the best path to business success”. Read more.
Using AI Intelligently, or How to Avoid the “Zombie Marketer” Apocalypse
All marketers are storytellers. You’ve heard this a million times because it’s true. Read more.
The 360° Customer View – Dispel the Myth!
Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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