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From the Library
OneLogin Case Study
Leadspace details how the leader in unified access management was able to double engagement with intent data. Download now.
Build Agility into Your Marketing DNA
ActionIQ explains how to respond nimbly and intelligently to ever-changing conditions. Download now.
Guide to Selecting the Right CDP
RedPoint Global maps RedPoint's system against Gartner, Forrester, and CDP Institute definitions for CDPs and provides a handy glossary of CDP terms. Download now.
From the Video Collection
The Golden Record: Identity Resolution for Competitive Advantage (RedPoint)
Learn how leveraging a robust Customer Data Platform with a strong Golden Record enables marketers to enhance how the customer experience is delivered.
Harnessing Data for Better Customer Experience and Company Success (Treasure Data)
Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data instead of relying on IT.
Scaling ABM with AI and Data (Lattice Engines)
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines' AI-platform and data foundation.
From the Blog
How Customer Data Platforms Can Increase Advertising ROI
For advertising to work, it needs to be accurately targeted. Good ads speak to customers about their personal needs and interests, which is why they generate sales. Read more.
Better Late Than Never: Salesforce Acquires Tableau
Manthan is always looking for ways to make data consumption easy and natural for those who need it the most and are pressed for time. Read more.
Leveraging Customer Analytics to Reduce Churn Rates and Grow Marketing ROI
Customer retention, often measured by “churn” rate (the percentage of existing customers who leave in a specified period of time), is the most important success factor/KPI for any business. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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