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From the Library
Powering Personalization in Travel Marketing
Stride shows how travel companies can make the most of their data. Download now.
Customer Data Platform Solution Brief
RedPoint describes the role of CDPs in digital transformation. Download now.
Building a Foundation for Analytics Success Through Data Governance
Tealium brings Joe Christopher's expertise on building a data-driven culture. Download now.
From the Video Collection
Ravi Santhanam (CMO, HDFC Bank) at Customer Data Summit (Lemnisk)
Ravi Santhanam, Chief Marketing Officer, HDFC Bank spoke at the Customer Data Summit 2018 - Mumbai where he addressed the audience on how to achieve customer-centricity with data and AI.
Physical Meets Digital. Creating True Omnichannel Retail with a CDP and IoT (Arm Treasure Data)
The future of shopping is here. RFID sensors, smart screens and augmented reality let forward-thinking retailers leapfrog their competition.
SEEK & Frictionless Customer Experience (Lexer)
Holly Arrowsmith, Marketing Manager for Social Media, SEEK discusses how SEEK established industry-leading CX practices
From the Blog
Is Your Organization Ready for a Customer Data Platform?
Data-driven marketing is proven to increase engagement and sales. Read more.
Everybody’s Talking About Customer Data Platforms
With customers demanding greater personalization and privacy regulations demanding the companies control their data, marketers are talking about CDPs more than ever before. Read more.
Apply Business Use Cases to Evaluate CDPs
When comparing or evaluating Customer Data Platforms, people tend to default to feature comparisons. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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