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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
The Customer Data Platform
Acxiom describes the wide range of capabilities and use cases of CDPs. Download now.
Meru Cabs Case Study
Netcore details how the ride hailing service increased new registrations as a result of targeted communications. Download now.
To CDP or Not to CDP?
BlueVenn looks at various ways marketers can unify data to achieve a single customer view. Download now.
From the Video Collection
Breaking Down Data Silos to Build a Better Customer Experience
Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
Choosing the Right CDP for You
Join our panel of experts as they describe the journey from customer insight to successful engagement.
SEEK & Frictionless Customer Experience
Holly Arrowsmith, Marketing Manager for Social Media, SEEK discusses how SEEK established industry-leading CX practices.
From the Blog
COVID-19: The Unexpected Catalyst Driving Digital Transformation in the Retail Sector
According to Michael Leboeuef, "A satisfied customer is the best business strategy of all". Read more.
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP's Key Differentiator
"What should I be looking for in a CDP?" This is the first question from nearly every brand that's in the market for a Customer Data Platform. Read more.
EdTech: How to Keep Learners Engaged Post Lockdown
We have all been tempted to pick up a new skill or two during the COVID-19 lockdown haven't we? Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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