Resources For You
Join Now
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
Join Now
From the Library
Five Questions to Ask Your CDP Vendor
Simon explains how to find the right CDP for your needs. Download now.
Anonymous Fast Casual Restaurant Case Study
SessionM describes how a CDP helped integrate a large rewards program. Download now.
Holland.com Case Study
BlueConic showcases an end-to-end consent management solution in the era of GDPR. Download now.
From the Video Collection
Inside Overstock's Personalization Engine
Craig Kelly, Group Project Manager at Overstock, gives an inside look into the Overstock personalization machine.
Breaking Down Data Silos to Build a Better Customer Experience
Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
Physical Meets Digital: Creating True Omnichannel Retail with a CDP and IoT
The future of personalized shopping is upon us. RFID sensors, smart screens and augmented reality allow forward-thinking retailers to leapfrog their competition.
From the Blog
Building a Modern Marketing Organization
The idea of a "modern marketer" is always a moving target. Read more.
Three Big Barriers to Scaling Personalization
Whether they were hosting a dinner party or sending a wedding gift, the etiquette columnist Emily Post often advised her audience to add a "personal touch." Read more.
How to keep your sock drawer (and your customer data store!) tidy this holiday season
Matching, de-duplicating, disparate storage... is this your customer data? Or your socks? Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
Contact Info
Signup
© 2020 CDP Institute. Privacy Policy | Terms of Use