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From the Library
Shift Case Study
Segment explains how the online car marketplace created individualized campaigns from multiple data streams. Download now.
OneLogin Case Study
Leadspace details how the leader in unified access management was able to double engagement with intent data. Download now.
Subaru Case Study
Treasure Data shows how the car company puts data in the driver's seat. Download now.
From the Video Collection
Keynote: Innately Intelligent Marketing - From Concept to Reality
Pini Yakuel, CEO and Founder of Optimove, discusses the past year, the current state of affairs, and looks into the future, taking innately intelligent marketing from concept to reality.
Lytics: A brief introduction to what we're all about
Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP).
TotalRetail Tech Video Interview: CDPs for Retail
BlueConic's SVP of Strategy explains why retailers need a CDP.
From the Blog
An Intro to Retail Clienteling and Proactive Customer Engagement with CDPs
Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch. Read more.
State of the Marketing Stack: Thriving in a Data-Driven World
Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives. Read more.
A Principled Approach to Digital Transformation for the Modern CMO
Effective corporate marketing can no longer be built on branding and content alone. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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