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From the Library
Sweaty Betty Case Study
Optimove describes how the activewear company got personal with customers. Download now.
HDFC Case Study
Lemnisk describes how it helped India's leading private banking group to boost digital conversions by 400% with user level personalization on and off the web site. Download now.
Best Practices in Building a Unified Customer Database
The CDPI shows which management practices are most common among firms that have successfully created a unified customer database. Download now.
From the Video Collection
Boston Globe: From Anonymous to Known Customer
Boston Globe uses BlueConic to unify visitor behavioral data across its digital properties and leverage the insights to deliver individualized experiences to its entire digital audience.
The Gap: Lessons in Driving Data Science and Analytics Transformation
Chris Chapo of The Gap shares his lessons and insights from driving a data science & analytics transformation across a global enterprise where understanding the customer is key to success.
Data vs Goliath: How the Rest of Us Can Win in the Age of Amazon
Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.
From the Blog
Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit
In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. Read more.
What CDPs Must Do in APAC -- the World’s Fastest Growing Tech Region
The Asia-Pacific region is the world’s fast-growing economy. Read more.
Are digital marketers losing sight of the value in connecting online and offline identity data?
It will come as no surprise to this group that the options for and use of Customer Data Platforms (CD) are on the rise. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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