The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
QuickPivot shows how a Customer Data Platform helps banks move beyond marketing automation to take full advantage of their customer data. Download now.
From the Video Collection
Josh Francia, VP of Marketing at LendingTree, explores the cutting edge of AI in marketing and explains what it's like to work with Blueshift's Customer Data Hub.
Steve Miller, VP Marketing and Business Development of JOANN Stores shares his journey with AgilOne's Customer Data Platform.
Craig Kelly, Group Product Manager at Overstock, gives an inside look into the Overstock personalization machine.
From the Blog
Customer churn is a typical dynamic in any business – for one reason or another, a customer who has previously purchased from a company, no longer purchases. Read more.
It’s indisputable that every customer experience, across every device, should be personalized in real-time! Read more.
The countless ways the world has changed over recent years has totally modified customers’ habits, making them very hard to influence. Read more.