The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
Stephanie McKay, Email Marketing and Personalization Manager at Lucky Vitamin, shares a day in the life of her creative team.
Key differences between CDPs and DMPs, top benefits of each technology, how they co-exist, and why pairing them drives a more powerful marketing stack
Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.
From the Blog
Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases. Read more.
As I continue with my “Top 5 Tips For…” articles, I thought, what better topic to kick off the series than the Welcome Stream. Read more.
Many companies today are using a variety of analytics tools including predictive analytics Read more.