The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
Optimove’s CEO Pini Yakuel shares his notions on what’s next for the marketing industry.
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a Customer Data Platform.
Key benefits, which is best for your brand, and why pairing enterprise data storage with customer data initiatives makes your tech stack more powerful.
From the Blog
You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media. Read more.
While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing. Read more.
Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns? Read more.