The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
The CDP Institute provides a simple checklist of items required for a system to be considered a CDP. Download now.
From the Video Collection
How a CDP enables brands to liberate transaction data to drive targeted, profitable promotions quickly and easily.
Jared Geurts, Senior Director, Analytics, Utah Jazz explains how this NBA team unlocked the power of its customer data to offer personalized ticket packages and offers.
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
From the Blog
A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates. Read more.
Published in 2007, Tom Davenport's Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage. Read more.
While attending a recent technology conference, I knew almost everyone except for a few new attendees. Read more.