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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
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RFP Generator and Vendor Finder
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Use Case Generator (coming soon)
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From the Library
Customer Data Management: CDP Institute Member Survey 2020
The CDP Institute offers fresh data on data unification, martech best practices, and privacy management. Download now.
Guide to Multi-Touch Attribution
BlueVenn details what attribution modeling is and how it can help rate campaigns and decisions. Download now.
Real-Time Customer Engagement in Practice
Repoint details four tactics to optimizing engagement efforts. Download now.
From the Video Collection
Master Class Webinar Series: California Consumer Privacy Act
Tealium takes you from basics to best practices on the CCPA.
Customer Data Platform: Best practice & use cases for retail & ecommerce
Learn what a CDP is and how to act on the data it gathers.
Building a Martech Super Stack
Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.
From the Blog
B2B Marketers, Here's How Customer Platforms Make Personalization and Selling Easier
Do you market B2B products or services? Ever feel like your B2C colleagues have it easy? Read more.
Rebuilding Consumer Trust through Responsible Data Use
Pull up a sofa. Now that home is where the majority of us are working, individuals and companies are becoming acutely aware that ensuring data privacy is a shared responsibility. Read more.
Getting Your House in Order: Privacy Tips for You at Home and at Work
Pull up a sofa. Now that home is where the majority of us are working, individuals and companies are becoming acutely aware that ensuring data privacy is a shared responsibility. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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