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From the Library
CDP in Financial Services
Celebrus shows how CDPs use modern technology and specialized design to create accurate, complete, and accessible customer data. Download now.
Analytics Starter Kit
Segment provides a detailed plan for making the most of your customer data and finding the best tools for the job. Download now.
Three Reasons Why Customer Journeys Fail
Alterian explains why you’re your ten-year-old customer journey map approach isn't working anymore. Download now.
From the Video Collection
The Network of Record Overview (Radius)
The Network of Record is the industry’s most comprehensive, accurate and up-to-date source of B2B data.
Unified Customer Profile (Evergage)
How a Unified Customer Profile sets Evergage apart from vendors who tout personalization but can’t provide a complete picture of each visitor’s true interests and intent.
BlueConic: Changing the Marketing Game (BlueConic)
BlueConic is the world’s simplest and most accessible customer data platform. Here's why.
From the Blog
Decrease Costs through Improved Marketing Operations
Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences. Read more.
6 Ways Customer Data Platforms and Personalization Drive Retail Revenue
Smart retail executives know they’re under pressure due to changing consumer retail behavior, new technologies, and the influence of digital-first companies like Amazon... Read more.
Increase Revenue Through Improved Customer Experiences
According to Astro Teller, head of moonshots for Google X, “It is a lot easier to hit a 10x number improvement than a 10% improvement.” Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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