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From the Library
Guide to Selecting the Right CDP
RedPoint Global maps RedPoint's system against Gartner, Forrester, and CDP Institute definitions for CDPs and provides a handy glossary of CDP terms. Download now.
Guide to Cross-Channel Attribution
Fospha discusses how marketers can use a CDP to transform their attribution modelling and assign true value to marketing activities in a world where the customer journey spans multiple channels, devices and sessions.. Download now.
The Value of Customer Data
NGDATA explores why just having data isn’t enough – you need to create value out of your data by turning your insights gleaned into actions executed. Download now.
From the Video Collection
Lucky Vitamin Case Study (Optimove)
Stephanie McKay, Email Marketing and Personalization Manager at Lucky Vitamin, shares a day in the life of her creative team.
CDPs and DMPs: Differences, Benefits and How They Coexist (Tealium)
Key differences between CDPs and DMPs, top benefits of each technology, how they co-exist, and why pairing them drives a more powerful marketing stack
Data vs Goliath: How the Rest of Us Can Win in the Age of Amazon (Treasure Data)
Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.
From the Blog
Three Reasons Marketers Should Be Enthusiastic About Machine Learning
Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases. Read more.
5 Top Quality Tips to Transcend Your Welcome Email Stream
As I continue with my “Top 5 Tips For…” articles, I thought, what better topic to kick off the series than the Welcome Stream. Read more.
Predictive Analytics: A Powerful Tool for Marketers
Many companies today are using a variety of analytics tools including predictive analytics Read more.
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