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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
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From the Library
Welcome to the Next Generation of Personalization
The CDP Institute and Cheetah Digital explore the value and advantages of next-generation personalization techniques. Download now.
Why Data Governance Matters More Than Ever
Acxiom details the importance of building a lasting data governance program. Download now.
Advantage Rent a Car Case Study
BlueConic details how the rental car company uses their CDP to drive a direct-to-consumer experience. Download now.
From the Video Collection
How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
Unlocking the Potential of Your Customer Data
Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.
Panel: What Drives Loyalty and How Much Effect Do We Have On It?
Andrew Cochrane (SBTech), Francesco Hugony (Sisal), Rinat Halifi (Fiverr), and Daniel Wiesenfeld (J.Jill) discuss driving loyalty.
From the Blog
How to use Social Sentiment to boost your Marketing and Product development
When was the last time that you received customer feedback? Read more.
What happens when Email Marketing meets the power of First-Party Data
Of the many twists of recent events, surely one is the 'return' of the classic marketing standard - Email Marketing. Read more.
How to Choose the Best Customer Data Platform - The Ultimate Guide
Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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