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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
The Way We Shop: Getting at the Heart of Customer Loyalty
QuickPivot details what today's consumers find most important about their interactions with brands. Download now.
Zumper Case Study
Blueshift explains how the real estate startup scaled leads by 384%. Download now.
Stanley Case Study
Amperity describes how the sustainable container manufacturer consolidated several data sources into one database. Download now.
From the Video Collection
2 Minutes with Lucerna Health
Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.
Building a MarTech Super Stack
Hear from Lytics CEO James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.
Creating a Data Foundation to Drive Sales and Marketing Alignment
Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines' predictive data to prioritize the leads passed from marketing to sales.
From the Blog
Change Management Strategies for a Successful CDP Initiative
According to research from McKinsey, almost 50% of digital transformation initiatives fail to achieve their expected value, with only 10% exceeding expectations. Read more.
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide
Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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