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From the Library
A Perfect Match
Teavaro explores the possible application of CDPs in the insurance sector. Download now.
US Supermarket Case Study
Manthan shows how personalized marketing and automation led to more digitally active customers. Download now.
The Power of 1
Evergage describes the evolution of personalization and defines the four elements to look in a true real-time personalization platform. Download now.
From the Video Collection
Webinar – Two Years Later: DMPs and CDPs and CRMs – Oh My! (BlueConic)
2015 to 2017: What’s different – and the same – in customer data management?
Customer Story: Formalizing a Data Strategy Across a Global Organization (Tealium)
Learn how Epson America partnered with Tealium to create a strong business intelligence practice.
The Power of Intent: How OneLogin Doubled Marketing Engagement & Cut Sales Cycles (Leadspace)
Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.
From the Blog
3 Tips for Achieving Customer Data Quality
You may have heard the expression, quality doesn’t cost -- it pays. Read more.
The Difference Between Real-Time and Instant Data
In the context of technology marketing, the term real-time has been ubiquitous for as long as I can remember. Read more.
How Hyper-Personalization Helps Build Loyal Customer Relationships
Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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