The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
BlueConic shows how CDP differs from DMP, CRM, Data Warehouse, Campaign Management and Marketing Cloud. Download now.
From the Video Collection
Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data instead of relying on IT.
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines' AI-platform and data foundation.
AgilOne CEO Omer Artun and CDPI Founder David Raab share a CDP market overview, industry trends, and five CDP must-haves for omni-channel enterprise brands.
From the Blog
While customer data holds a wealth of insight, marketers have reached a point where their ability to capture data has exceeded their ability to take action on it. Read more.
You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media. Read more.
While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing. Read more.