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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
Customer Data Platform Buyer's Guide
Segment helps you understand what a CDP is, why to use one, when to invest, and how to find the right CDP for your business. Download now.
The Purpose and Value of the Customer Data Platform
Evergage shows how CDPs help marketers gain a deep understanding of every customer and prospect across all touchpoints and interactions. Download now.
Moosejaw Case Study
AgilOne shows how Moosejaw uses data to provide its customers with unique, delightful buying experiences. Download now.
From the Video Collection
Data vs Goliath: How the Rest of Us Can Win in the Age of Amazon
Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.
Keynote: Adapting to Consumer 3.0
Jackson Jeyanayagam, Chief Marketing Officer, Boxed.com, discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.
Customer Data Platform vs. Marketing Automation
QuickPivot's Laura Tentas explains how important a Customer Data Platform is to draw real-time actionable insights from their Marketing Automation Platform.
From the Blog
Use of Predictive Recommendation Models by CDPs
To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough. Read more.
5 Ways Marketers Get Better Results with Customer Data Platforms
If you are a marketer, you may be wondering what's behind all the interest in customer data platforms? Read more.
The Omniscience Option: Next-best action Recommendations that Work
What marketer wouldn't want to be omniscient, especially when it comes to understanding customers? Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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