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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
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RFP Generator and Vendor Finder
Test the beta version of CDP Institute's interactive RFP Generator and Vendor Finder. Answer questions and within seconds receive a custom-generated RFP and vendor suggestions. Free 30 minute live consultation included! Get started now.
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Use Case Generator
Answer a set of carefully chosen questions and receive a comprehensive use case document to guide your CDP projects. Get started.
From the Library
Identity Resolution: A guide to the post-cookie world
Segment details what you need to watch out for in designing your identity strategy. Download now.
Tivoli Case Study
Microsoft explains how the Danish attraction reduced churn and increased visit frequency. Download now.
US Fortune 50 Retail Bank Case Study
NGDATA describes how the Intelligent Engagement Platform provided real-time recommendations based on various source systems. Download now.
From the Video Collection
Contextual Walkthroughs for Better Feature Adoption & Engagement
See various analytics tools in action in the Smartech app.
Choosing the Right CDP for You
Learn how to sift through the different types of CDPs and select the one that best meets your needs.
SEEK & Frictionless Customer Experience
Holly Arrowsmith, Marketing Manager for Social Media, SEEK discusses how SEEK established industry-leading CX practices.
From the Blog
Customer Experience - The unlikely cure to the slowdown
Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession. Read more.
AI, Big Data and kids: The potential and threat posed by biometrics
Artificial intelligence is increasingly part of sales, marketing, customer service and production. Read more.
How to use Social Sentiment to boost your Marketing and Product development
When was the last time that you received customer feedback? Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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