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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
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From the Library
CDP++ Checklist
Manthan describes the advanced customer analytics offered by complete marketing solutions. Download now.
The Journey to Personalized Experiences at Scale
ActionIQ explains how "Smart Hub" CDPs integrate data-driven personalization. Download now.
From the Video Collection
Webbula Audience Data
Webbula Audience Data helps to display ads to audiences you care about based on self-identified cross-channel behaviors, not modeled assumptions.
Harnessing Data for Better Customer Experience and Company Success
Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data instead of relying on IT.
Scaling ABM with AI and Data
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines' AI-platform and data foundation.
From the Blog
Data Appends: Forward or in Reverse
If you happen to run a local retail store, or are the marketing director for a national Fortune 500 retail giant, communicating with your customers is priority number one. Read more.
TFM 2019: How Bacardi uses data to top up the bottom line
The Technology for Marketing conference is among the world's largest. Read more.
AI-powered, personalised omnichannel experience is the future of customer experience
Customer service executives are alive to tech opportunities. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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