The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
Amperity shows how airlines can harness customer data and technology to drive unprecedented growth. Download now.
BlueVenn explains why combining a CDP and decision engine in the same system enables cross-channel programs, speeds up deployment and reduces cost and complexity. Download now.
From the Video Collection
Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.
Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.
Learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven.
From the Blog
One of the biggest challenges faced by Financial Services marketers is to set up a systematic utilization of their vast database across different systems. Read more.
“Data-driven company” is a title that many businesses covet. But PARCO Co. Ltd., which owns a chain of retail malls in Japan, has actually earned that title... Read more.